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To balance reason with emotion. Provide a focused agenda. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. The agenda provides a clear plan for the conversation to ensure you respect their time and achieve both parties’ goals.
For example, when learning how to coach it is critical to understand many steps – or skills – such as establishing trust, setting an agenda, observing behavior, giving feedback, gaining commitment, and many more. These programs require a detailed list of skills for participants to master.
Graphics can help describe your viewpoint and elicit emotions. Buyers aren’t looking for exit ramps or distractions, they’re drawn into the promise and reward of the selling experience. . When buyers’ eyes are open to what’s possible, their eyes and ears are focused on a shared agenda, and sellers are more likely to be successful.
However, consider the frightening circumstance where members of your audience have more experience or credibility on the subject than you. Shrewdly, this is the time to abandon your agenda and pivot your role from presenter to facilitator. Emotional intelligence and flexibility. Nobody’s likely to call you out.
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