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Whether it’s needs discovery or handling objections, emotional intelligence will inform the best sales call questions needed for B2B success. Likewise, a keen EQ will help you comprehend the buyer’s emotions and motivations. It’s defined as an “understanding of our own emotions and their effects on our performance.”
To balance reason with emotion. Is the information you need to share incredibly complex or relatively simple? . There is a sweet spot of extremely effective communication methods that shifts depending on the complexity of information being shared. Provide a focused agenda. Begin with an Understanding of the New Reality.
Still, when you find yourself among potential business prospects it pays to have an agenda. Your goal is to gain information to segue into a more substantive business discussion. Bridging topics and setting hooks for conversation requires active listening and emotional intellect : two more best sales strategies.
It is here that you build emotional connections with stakeholders,” he writes. You miss important information that clues you in to the prospect and their business. And without that information, you miss uncovering opportunities where your solution helps. It can be easy to get caught up in your own agenda.
Further, as the speaker, you control the flow of information and may choose to invite open dialogue with onlookers. Shrewdly, this is the time to abandon your agenda and pivot your role from presenter to facilitator. Emotional intelligence and flexibility. During your sales presentation, you are the undisputed authority.
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