Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
Larger buying committees mean more agendas and opinions. Enabling referrals, reviews and references is the new peer-to-peer marketing phenomenon for winning sales. In fact, according to the Wharton School of Business , the lifetime value of a referred customer is 25 percent higher than that of other customers. It means 6.8
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