Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experiments 69

Experiments Experience Branding Advocacy 69

Sales and Marketing Management

JANUARY 12, 2018

It’s easy and tempting to simply repeat the general format and agenda of past meetings. Secret 3: Set the agenda early. The next step should be to assemble a first draft of the agenda. Inspirational guest speakers are also a valuable motivational tool. There are no shortcuts to superior SKOs, though.

Agenda 97

Agenda Groups Experiments Experience 97

Sales and Marketing Management

AUGUST 31, 2018

What makes a tool useful is the way you use it. And the key word here is “tool”; the PowerPoint document is not the presentation. Step 1: Create a Flex-Agenda. But whose agenda matters more? Want to experience true freedom, whether you use PowerPoint or not? But freedom is closer than you think. Or your audience’s?

Agenda 79

Agenda Sharks 2018 Laws 79

Sales and Marketing Management

DECEMBER 20, 2017

Donning the analyst hat I wore in my previous role – and also pulling from experiences I have with our sales team and customers every day – here are my sales enablement and readiness predictions for 2018: 1. pre-call planning, agenda setting, call execution and improvisation) to help reps better connect with buyers.

2018 91

2018 Agenda Experiments Experience 91

Sales and Marketing Management

JULY 2, 2018

The main agenda of creating content is to increase the time people spend on the content, increase page viewership and influence their behavior. According to Jon from DLCompare , “Data analysis is an excellent tool for assessing the effectiveness of your content development strategies, the best feedback will come from your target audience.

Agenda 63

Agenda Branding Adoptable Rights 63

Sales and Marketing Management

FEBRUARY 22, 2021

In April, we changed the agenda to focus on remote tech operations. In closing, demand gen tactics and tools keep changing. As marketers, we need to take risks and experiment with new tactics while striving for continual improvement of everything that we do.

2020 71

2020 Industry Campaign 2019 71

Sales and Marketing Management

MAY 5, 2017

People everywhere are increasingly intolerant of having a sales-y experience. It’s all about actions like preparing for your calls, setting a tailored agenda for each interaction with the prospect, and mapping actions to your sales process. This kind of sales coaching is an increasingly popular tool for getting the most out of teams.

2017 66

2017 Industry Agenda Experiments 66