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Be a human first. Provide a focused agenda. The agenda provides a clear plan for the conversation to ensure you respect their time and achieve both parties’ goals. If the agenda includes virtual log-in, dial-in, or other logistics, send it in advance of the meeting as a reminder. Be direct and respectful of their time.
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.
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