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The quest for more purposeful meetings

Sales and Marketing Management

Author: Paul Nolan Janet Sperstad, program director of Meeting and Event Management at Madison College in Wisconsin, has spent her career working toward more purposeful meetings. SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?

Agenda 76
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The quest for more purposeful meetings

Sales and Marketing Management

Author: Paul Nolan Janet Sperstad, program director of Meeting and Event Management at Madison College in Wisconsin, has spent her career working toward more purposeful meetings. SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?

Agenda 48
article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Author: Paul Nolan Janet Sperstad, program director of Meeting and Event Management at Madison College in Wisconsin, has spent her career working toward more purposeful meetings. SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?

Agenda 48