Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team
Sales and Marketing Management
JUNE 17, 2020
Shared agendas and goals increase collaboration. While marketing has always been expected to support sales, it has its own agenda, metrics and mindset, too. You can’t lose the magic of each specialty, but you need to set agendas and goals together and join forces to achieve them. But right now, it is all about enabling sales.
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