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Provide a focused agenda. The agenda provides a clear plan for the conversation to ensure you respect their time and achieve both parties’ goals. If the agenda includes virtual log-in, dial-in, or other logistics, send it in advance of the meeting as a reminder. Know where your Wi-Fi connection is most stable.
Invite them to a virtual happy hour, an online fitness class, or an exclusive webinar they’d enjoy. Before the meeting begins, create and share an agenda with your client. Make the agenda organized by time blocks and easy to read. Communication Topics. You do not want to be staring at yourself for the entire meeting.
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.
They also added additional webinars to their sponsorship inventory to generate badly needed revenue. In total, we sponsored five virtual trade shows and six webinars. Dedicated webinar sponsorships and presentations proved to be a bit more effective. Craft the Agenda — Then Slash It in Half. It seemed like a good deal.
It’s all about actions like preparing for your calls, setting a tailored agenda for each interaction with the prospect, and mapping actions to your sales process. Sales coaching may be more expensive than sending them to a free webinar; however, the results can make a meaningful difference in your company’s bottom line.
Yes, you can certainly use them to promote a new offer or invite customers to your next webinar. In doing so, you keep the body of your email concise (and therefore more likely to be read), while still providing awareness to other key agendas. But, banners can also serve a much broader purpose.
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