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The Best Media are the Ones that Optimize Brand Trust

SalesFuel

Brand trust is what motivates consumers over the line between interest and a purchase. The Best Media are the Ones that Optimize Brand Trust Brand Trust 101 What is it? According to an article from Sprout Social , brand trust is, “how much consumers perceive they can rely on your brand to fulfill its promises.”

Branding 106
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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaign 105
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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

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The Famous Grouse: Smoky Black Blended Scotch Whisky

10,000 Birds

An excellent whisky selection for any Burns Supper is the The Famous Grouse, which is not only the best-selling brand of whisky in Scotland but also features the best-known bird in the world of whisky. As a brand name, “The Famous Grouse” makes for a rather boastful claim – particularly with that obligatory definite article.

Sheep 194
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Earth Friendly Makeup - But What About Animals?

Critter News

Here's an article highlighting some "earth friendly" makeup brands. The article talks about health and safety, but mentions nothing about whether these products are animal-tested. Now, it may be that none of these brands are tested on animals (certainly not Sheila McCartney's Care right?),

Animal 100
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Binocular snobbery

10,000 Birds

Many years ago I interviewed Barbara Young, then the newly recruited chief executive of the Royal Society for the Protection of Birds (RSPB), for an article for The Daily Telegraph. In 1999 came a watershed moment when I flew to Austria for the launch of the brand-new Swarovski EL range.

Austria 196
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It’s time for a new understanding of tanagers

10,000 Birds

” But the tanager brand is changing. A wonderful Audubon magazine article on birds’ bills (“ Pecking Order “) notes that individual Great Tits in England experience a change in bill shape between summer and winter as their primary food sources shift.

2003 209