Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. In this article, we will take a look at a few ways a business could succeed with upstream marketing. Understand Customer Behavior. Minimize Distraction.

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SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. What is your client supposed to do? Many marketers are turning to SEM paid search to get results. of company revenue to 7.1%.

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Sales and Marketing Management

JUNE 12, 2017

Metrics-based approaches are being applied to everything, from the success of an individual email campaign to the validity of broad marketing programs. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”.

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Animal Person

AUGUST 6, 2009

Earlier in the year Chiquita Brands International Inc. England’s The Guardian ran an article announcing that “two of the Honduran coup government's top advisers have close ties to the US secretary of state. One is Lanny Davis, an influential lobbyist who was a personal lawyer for President Bill Clinton and also campaigned for Hillary.

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Sales and Marketing Management

JULY 15, 2018

However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. These recommendations are essential to your bottom line, since consumers trust recommendations from friends and family over brands. However, there is a bit of skill needed.

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Sales and Marketing Management

SEPTEMBER 23, 2020

And for the purposes of this article, we’ll tend to focus the pipeline challenge on new solutions (new products into existing customers or existing products into new customers). He leads efforts to build brand awareness, cultivate prospect interest and facilitate customer engagement. To start, we should define a pipeline.

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Sales and Marketing Management

MAY 31, 2018

Should you offer a better deal to prospects converting through your mobile ad campaigns? While they will take the time to read a long article (if it’s good enough to worth their attention,) the vast majority of content they prefer comes in small bite sizes. Create Mobile-Friendly Content. Mobile users consume information on the go.

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SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. Only 16% of SMBs feel confident that they’re using the right marketing channels to reach their target audience. 82% know that using multiple marketing channels typically leads to better results.

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Sales and Marketing Management

JANUARY 11, 2019

In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. Set the goals of your social media marketing campaign. Start the campaign. Don’t write about the history of your brand or other irrelevant topics. Let’s take a look! Add Only One CTA. Keep it Short.

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10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

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SalesFuel

AUGUST 19, 2024

Here are the digital ad campaigns your client should be using to earn more sales and a better ROI. Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. And digital marketing costs are continuing to get more expensive.

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SalesFuel

APRIL 16, 2025

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

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SalesFuel

APRIL 9, 2025

Challenge: Raising brand awareness without the help of an all-digital roofing campaign Jennifer Brinck, an inside sales rep for HomePros , has been selling media for six years, but had only used AdMall for ten months when she approached a local business with the hope of closing an all-digital roofing ad campaign.

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SalesFuel

MARCH 12, 2025

They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in. Result: A rep new to media sales helps a company advertise for the first time Humphreys multimedia advertising campaign was an annual agreement for a total of $9,000.

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SalesFuel

FEBRUARY 17, 2025

Look for increased spending on: Performance driven paid media 62% Measurement/attribution capabilities 50% Brand advertising 45% (This might include creative advertising.) Theyll identify voicing with a brand. A Wired magazine article recently pointed out the following problem. Consumers appreciate unique voicing in content.

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SalesFuel

JANUARY 8, 2025

Challenge: Creating a compelling HVAC radio advertising campaign with a business new to the area Roger Siverson has been selling media for nearly four decades. When he approached a local business new to the area about a potential HVAC radio advertising campaign, he knew that AdMall would make the process easier.

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SalesFuel

JANUARY 5, 2025

Say goodbye to guesswork: AdMall and AudienceSCAN give you real-time intelligence on your audience's media preferences and how they react to your campaigns, letting you adjust your strategy. Smart businesses know how to listen, as this Forbes article discusses. Brand Position Your brand is more than just a logo.

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SalesFuel

DECEMBER 15, 2024

Because influencer spending has zoomed up 74% over last year, the effectiveness of these campaigns deserves a look. Instead, marketers are using this content for: Branding in social channels 70% Paid social posts 68% Website pages 64% Some marketers are also using this content for CTV (9%) and OOH placements (9%). Thats right.

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SalesFuel

JANUARY 10, 2025

Delivering Through the Right Formats and Channels Marketers applaud the value of content for creating brand awareness (87%). Their go-to formats include short articles/posts (92%), videos (76%) and case studies (75%). While 53% believe case studies deliver good results, only 43% say the same for short articles and posts.

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SalesFuel

MARCH 14, 2025

Louise Watson reminds sellers in her recent article on The Drum : B2B buyers are people, too. Running a branding campaign on social media or an industry trade publication will raise awareness. They are facing very real problems in their business. The cycle often starts with the prospect becoming aware of a product of service.

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SalesFuel

FEBRUARY 26, 2025

This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance.

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Sales and Marketing Management

SEPTEMBER 1, 2017

You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? This was done for my next couple books, but it’s given me content for article writing, blog posts and more. 99designs.com – Looking for a logo? An image that pops?

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SalesFuel

DECEMBER 18, 2024

Challenge: Figuring out how to create a compelling home services ad campaign Jay Dye, a media consultant for NPG of Idaho , has been in sales for over 40 years, so they knew that when it came to creating a home services ad campaign with a local business looking to promote their holiday light installation services, AdMall would be the place to go.

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