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Bird Conservation News: The Good, The Bad (and Ugly), and More Good

10,000 Birds

And it’s the subject of a new article in National Geographic by author and birder Jonathan Franzen. There aren’t many solutions proferred—the article is really about consciousness-raising—but it’s well worth a read. Thanks to a little human intervention, the future looks much brighter for Millerbirds.

Cambodia 159
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Accessibility Matters II:  Birdability Q&A

10,000 Birds

They have also been the subject of numerous articles and have given many presentations and other talks. It turns out that humans are less likely to trample off the trail and damage plants and so on if the trail has a really obvious edge or other boundary. Just start! Because birding is for every body!

Virginia 264
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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. Sharing To Different Sales Stages In an article for LeadG2, Kaitlyn McDevitt shares ways to engage and convert buyers with content. It can involve evidence ranging from data and case studies to testimonials and accolades.

Branding 113
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The Jewel Hunter: A Book Review About One Birder’s Quest for Pittas and Beer

10,000 Birds

The books work best when the birding is coupled with the human element. The Jewel Hunter is heavily laced with Gooddie’s particular brand of broad ironic humor, and I did enjoy that, but I would have traded about 10 percent for a little more insight into the unexpected outcomes of his experience. WILDGuides, 2010 (UK), 424p.

Hunters 243
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How to Excel at Delivering the Right Client Experience

SalesFuel

Qualtrics says “businesses may view products and services separately, but the human brain perceives experiences holistically — a whole entity. Plus, they are more likely to engage with a brand to share information. Helpfully, the article reveals five elements that must strike the right balance to satisfy a diverse clientele.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Enough buyers will be happy to tell you about the articles and reviews they read, and you’ll start to generate a very useful picture of how people conduct their research. It’s fairly easy to come by these insights.

Research 132
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Want to Create Amazing Experiences? Start With Design Thinking.

Sales and Marketing Management

That’s why I approached this article carefully, with eyes wide open and BS detectors set on high. (If Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. There was even a motivational “coach” who spoke on the topic of elevating their brand.