SalesFuel

MARCH 21, 2024

Qualtrics says “businesses may view products and services separately, but the human brain perceives experiences holistically — a whole entity. Plus, they are more likely to engage with a brand to share information. Helpfully, the article reveals five elements that must strike the right balance to satisfy a diverse clientele.

Experiments 115

Experiments Experience Rights Broker 115

Sales and Marketing Management

FEBRUARY 11, 2019

In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Enough buyers will be happy to tell you about the articles and reviews they read, and you’ll start to generate a very useful picture of how people conduct their research. It’s fairly easy to come by these insights.

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Sales and Marketing Management

APRIL 5, 2019

That’s why I approached this article carefully, with eyes wide open and BS detectors set on high. (If Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. There was even a motivational “coach” who spoke on the topic of elevating their brand.

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Experiments Experience Pro-Test Branding 82

Sales and Marketing Management

NOVEMBER 11, 2019

Rather than use AI to replace humans in sales, companies are using AI platforms like Nudge and People.ai In fact, 59% of decision-makers in a company say they prefer watching a video over reading an article or blog post. Including a video in an initial email can help build a personal connection at the first point of brand contact.

2020 70

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Sales and Marketing Management

JUNE 12, 2017

And it’s easy for over-reliance on data to distract a marketing organization from the human side of marketing. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”. Data Doesn’t Stir Emotions.

Emotional 87

Emotional Campaign Science Laws 87

SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. Artificial vs. Authentic Human Voices Since the researchers were using artificial voices for this study, you may wonder whether to follow suit in audio commercials. Your client should actually be using authentic human voices instead.

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

JUNE 20, 2019

One 2015 Forrester article predicted that 95% of B2B sales jobs will be replaced by AI by 2020. . As human beings, we’re wired to resist being “sold to”. Today, the world of sales is once again shifting under our feet. While that prediction clearly missed the mark, there is pressure on the profession.

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Sales and Marketing Management

MAY 22, 2020

Don’t underestimate the simple power of being human. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Even if you have nothing bespoke, consider sharing links to relevant articles. Write your script with empathy.

Psychology 71

Psychology Game Branding Research 71

10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

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Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Branding 48

Branding Chicago Industry 2014 48

SalesFuel

MARCH 20, 2025

Now, in previous articles, Ive examined sales urgency and why sales planning is critical. Her article advocates empathy for the buyer. And Morgans article is rich with suggestions and opening questions to accelerate the process. Plus, many more tips on humanizing the B2B sales process.

Investigation 59

Investigation Emotional Branding Research 59

SalesFuel

NOVEMBER 7, 2024

Seeing a person or team on screen can build trust and credibility and humanize the communication. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video? Enhance your brand with recognizable visual elements that are consistent over time.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

MARCH 14, 2025

Louise Watson reminds sellers in her recent article on The Drum : B2B buyers are people, too. These very human decision-makers will be on the lookout for something else a sold investment. Running a branding campaign on social media or an industry trade publication will raise awareness.

Campaign 59

Campaign Branding Raised Industry 59

SalesFuel

MARCH 6, 2025

In this article , they offer some tactics to drive clients to a decision without seeming pushy. Emotional connection Brands that evoke pride, confidence or perceived value resonate with buyers. Also, remember that the human brain is hardwired to resist change. The customer-facing team at convin.ai know something about sales.

Emotional 59

Emotional Psychology Branding Protection 59

SalesFuel

JANUARY 5, 2025

Smart businesses know how to listen, as this Forbes article discusses. Brand Position Your brand is more than just a logo. Pinpoint your brand's strengths and weaknesses with media intelligence tools, which collect and analyze every mention of your name. This step is where human analysis makes a significant difference.

Branding 52

Branding Campaign Industry Humane 52

10,000 Birds

JANUARY 1, 2024

In the same article, Henry Adams, wildlife management coordinator for Lincoln Park Zoo’s Urban Wildlife Institute, describes the night heron as having “grumpy old geezer energy.” However, the fact that there are 30 subspecies seems to indicate that the species has a slightly overblown estimation of its own importance.

Birds 238

Birds Europe Science Illinois 238

Animal Person

AUGUST 6, 2009

Earlier in the year Chiquita Brands International Inc. England’s The Guardian ran an article announcing that “two of the Honduran coup government's top advisers have close ties to the US secretary of state. And that the US and its new president were not standing up for democracy.

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