Sales and Marketing Management

MAY 22, 2020

It isn’t a formula or psychological lens to mass produce. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Even if you have nothing bespoke, consider sharing links to relevant articles. So avoid copying and pasting.

Psychology 71

Psychology Game Branding Research 71

SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. The difference in effect was purely psychological. How to Boost Revenue with an Audio Commercial Audio > Text The typical U.S. consumer would rather hear something than have to read more than a few words of written text.

Psychology 52

Psychology Branding Research Humane 52

SalesFuel

MARCH 6, 2025

Counting on a psychological trigger to motivate your customer is pure faith. In this article , they offer some tactics to drive clients to a decision without seeming pushy. Emotional connection Brands that evoke pride, confidence or perceived value resonate with buyers. Scarcity is one; exclusivity another.

Emotional 59

Emotional Psychology Branding Protection 59

Sales and Marketing Management

SEPTEMBER 1, 2017

Do you use clothing to brand yourself? Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. This was done for my next couple books, but it’s given me content for article writing, blog posts and more. This isn’t just about logos.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54