SalesFuel

MAY 1, 2024

Sales content is about convincing people that you’re the best brand to work with,” he explains. Sharing To Different Sales Stages In an article for LeadG2, Kaitlyn McDevitt shares ways to engage and convert buyers with content. During the consideration phase, they actively research and evaluate different solutions,” McDevitt explains.

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Branding Industry Research Experience 113

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Blog Posts and Articles. 4 Examples of Product-Agnostic Content.

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Branding Industry 2017 2019 95

10,000 Birds

DECEMBER 11, 2018

In addition to my monthly posts here, I have also written short pieces and feature articles that rely on bird-related scientific literature. Other papers are locked behind paywalls.) That research ultimately led to an article about the conservation efforts regarding the Laysan Duck in the June 2017 issue of Birding.

Transported 113

Transported 2011 Research 2012 113

SalesFuel

SEPTEMBER 9, 2024

The types of content consumers are looking for include case studies and customer stories, videos, ebooks and white papers, short articles and posts, and research reports Increase Relevancy with Audience Targeting You can help your SMB client get more out of their SEO campaign strategy is focusing on audience targeting.

Campaign 105

Campaign Ohio Branding Research 105

Sales and Marketing Management

JANUARY 16, 2019

Further, the landscape is expanding – 81 percent of potential buyers conduct online research prior to purchase, and 30 percent of all ecommerce purchases are from mobile devices. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

Adoptable 103

Adoptable Branding 2020 2015 103

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

2018 96

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Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. It’s fairly easy to come by these insights.

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Research Branding Groups Industry 132

SalesFuel

MARCH 21, 2024

Plus, they are more likely to engage with a brand to share information. Helpfully, the article reveals five elements that must strike the right balance to satisfy a diverse clientele. Photo by fauxels on Pexels.com SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Experience 115

Experience Experiments Rights Broker 115

SalesFuel

MARCH 29, 2024

78% of consumers agree that reviews give them more confidence in a product, service or brand. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Find out what that audience is looking for, check out their profile on AudienceSCAN on AdMall by SalesFuel.

Branding 98

Branding Research Experiments Experience 98

Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

Branding 71

Branding Research Experiments Experience 71

Sales and Marketing Management

JUNE 22, 2020

The survey was conducted in April by global creative platform 99designs in partnership with research firm Corus. A higher proportion of B2C companies can’t operate at all — 22% compared to 14% of B2B brands. Click here to see the PDF of this article. . Click on any of the articles below to read more from our special report.

Branding 71

Branding Research 71

SalesFuel

AUGUST 14, 2024

More About: Event Promoters The success of operators in the concert and event promotion industry depends on consumers’ willingness to pay and attend live events and sponsors’ desire to enhance their brands through association with these events. The event promotion industry is comprised of two business segments: 1.

Campaign 104

Campaign Industry Branding America 104

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business.

Campaign 85

Campaign Branding Industry Research 85

Sales and Marketing Management

FEBRUARY 16, 2018

It is no wonder that some have been branded names such as “tweeting firms.”. Complete Extensive Research. Professional writers are good researchers by default. They understand that one cannot come up with any relevant content without undertaking research. As a business, you have to do extensive research before writing.

Branding 76

Branding Research Emotional Bears 76

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

Branding 74

Branding Abandon Abandoning Abandonment 74

10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

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Virginia Portland Industry New York City 135

Sales and Marketing Management

NOVEMBER 11, 2019

Forrester Research has predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. In fact, 59% of decision-makers in a company say they prefer watching a video over reading an article or blog post. Videos are an ideal delivery vehicle of information for more complex B2B sales.

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2020 2019 Branding Abandoning 70

SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency.

Psychology 52

Psychology Branding Research Humane 52

Sales and Marketing Management

MARCH 14, 2018

To overcome your knowledge gaps about the customer experience, conduct research. Finally, try to identify who your brand advocates might be and whether they are influential in your market. For instance, you might be able to contribute a guest article to their blog or interview them for a post on your company’s blog.

Adoptable 89

Adoptable Branding Raised Experiments 89

SalesFuel

AUGUST 7, 2024

In an article for LeanData, Kim Peterson shares some best practices to boost your event strategy. Try to build excitement for the event and promote brand awareness,” she writes. Offer original content, such as a whitepaper or proprietary research. Attending a sales conference offers many opportunities to fill up your pipeline.

Branding 52

Branding Research Groups Experiments 52

Sales and Marketing Management

MAY 22, 2020

Research and prioritize opportunities. If you need proof, think about the countless branded emails you’ve received, perhaps from an airline you flew on five years ago, saying “We’re in this together.” Offer insights from proprietary research. Even if you have nothing bespoke, consider sharing links to relevant articles.

Psychology 71

Psychology Game Branding Research 71

Sales and Marketing Management

DECEMBER 14, 2020

Buyers have increasingly embraced completing their own research for years. Read Brennan's article here.). “If In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Trends that are here to stay.

Industry 111

Industry 2020 Georgia Research 111

SalesFuel

JUNE 3, 2024

According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.: Photo by: Microsoft 365 SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Research 52

Research Campaign Branding Rights 52

SalesFuel

APRIL 26, 2024

AudienceSCAN on AdMall by SalesFuel has dozens of vehicle shopper profiles, such as: New Car/Truck Shoppers America First Vehicle Shoppers Electric Vehicle Shoppers Diesel Car/Truck Shoppers Luxury Car Shoppers Shoppers of top vehicle brands like Ford, Nissan, Toyota, etc. Most consumers do at least some of their pre-purchase research online.

Industry 52

Industry 2019 2016 Research 52

SalesFuel

JULY 5, 2024

According to an article from Forbes , SEO importance may be declining with other media taking its place. consumers still turn to search engines to perform brand name searches. 94% of baby boomers still use search engines to perform brand name searches. For example, only 64% of Gen Zers use search engines for brand name searches.

Branding 40

Branding Lifestyle 2006 Rights 40

Sales and Marketing Management

JUNE 15, 2018

I did a load of research to quantify the value of this (small) investment and was inspired by some significant data related to users. Three examples: Partners feel stronger loyalty and there was potent, continuous brand awareness. I also posted articles, short tips (guerrilla marketing is always a hot topic), Ted Talks and humor.

Collecting 76

Collecting 2013 Branding Experiments 76

SalesFuel

MAY 8, 2024

Some furniture stores are franchisees or outlets that carry only one brand while others carry multiple brands. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Specifically, revenue at furniture stores totals $128.3 billion and establishments number approximately 48,700.

Campaign 52

Campaign Branding United States Research 52

10,000 Birds

MARCH 5, 2024

It’s a clunky system that only works IF you know the full name of the bird you are researching. The Bibliography is a useful listing of original Gould publications (by both Elizabeth and John) and secondary publications, though they don’t include material by Melissa Ashley, an Australian writer and researcher, Alexandra K.

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Australia Birds Europe Collecting 242

Sales and Marketing Management

MARCH 2, 2020

Content marketing can be anything from articles to videos and so on. For this strategy to work, you must do intensive research to know which language to use, the type of content your customers would enjoy, and who would actually read and listen to your content. Irresistible Lead Magnets. There are several ways of generating backlinks.

Ireland 102

Ireland Branding Research Industry 102

Sales and Marketing Management

SEPTEMBER 23, 2018

According to the research, almost 60% of marketers reuse content two to five times. This article will show you the benefits of repurposing and four smart ways to breathe new life into your existing content assets. Let’s begin! Content Repurposing Benefits. Cut It Down. Did you already use some of these tricks?

Bears 92

Bears Branding Raised Industry 92

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Branding 48

Branding Chicago Industry 2014 48

SalesFuel

AUGUST 19, 2024

Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. Focus on Loyal Customer with Loyalty Programs The one good thing about rising costs is that it makes consumers even more loyal to the brands they love.

Campaign 52

Campaign Branding Research Family 52

10,000 Birds

DECEMBER 5, 2017

There are page references to and from the Species Accounts maps, which makes research transparently easy. Looks exactly the same at first until you notice brand-new images of the kite in flight. The wonder of research? And, subspecies are also treated visually and often in the text of the Main Species accounts.

North America 189

North America America 2017 Birds 189

SalesFuel

SEPTEMBER 23, 2024

An advertisement is often a consumer’s first impression of a brand. When they have the money or are more stimulated to buy later, they’ll think of your brand quicker. According to an article from Saving Advice , “emotional spending often stems from the desire to alleviate negative emotions.

Emotional 105

Emotional Branding Investigation Research 105

SalesFuel

FEBRUARY 17, 2025

Look for increased spending on: Performance driven paid media 62% Measurement/attribution capabilities 50% Brand advertising 45% (This might include creative advertising.) Theyll identify voicing with a brand. A Wired magazine article recently pointed out the following problem. Consumers appreciate unique voicing in content.

Campaign 90

Campaign Branding Adoptable Research 90

SalesFuel

JANUARY 16, 2025

PR Can Effectively Influence B2B Sales Kelly Fletcher penned an article for Entrepreneur.com that touted five ways PR can influence B2B sales. A strategically placed favorable article can reflect authority and trust in you and your company. Therefore, PRs goal of creating brand awareness and instilling a positive image has endured.

Culling 59

Culling Branding Emotional Research 59

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

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Research Pro-Test Industry Collecting 52