10,000 Birds

MARCH 22, 2024

Many years ago I interviewed Barbara Young, then the newly recruited chief executive of the Royal Society for the Protection of Birds (RSPB), for an article for The Daily Telegraph. In 1999 came a watershed moment when I flew to Austria for the launch of the brand-new Swarovski EL range.

Austria 246

Austria Factory Germany Portugal 246

Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. According to recent research reported by Forbes, 93% of B2B companies say that content marketing generates more leads than traditional marketing methods.

Branding 71

Branding Research Experience Experiments 71

SalesFuel

MAY 20, 2024

A recent article from Stanford Business highlights a study that pits writing against audio. What participants heard and what they read were considered by researchers to be “one and the same.” Researchers hypothesized that audio commercials did better than written ones because of urgency.

Psychology 52

Psychology Branding Research Humane 52

SalesFuel

FEBRUARY 26, 2025

Businesses today bank on market research tools to get the edge they need. What's the missing link between blindly throwing market research resources at a problem and intelligently allocating them? Market research, of course! What is Market Research? Market research helps you keep tabs on your competitors.

Research 52

Research Pro-Test Industry Collecting 52

SalesFuel

NOVEMBER 24, 2024

When hunting for needles in digital haystacks, cybersecurity experts and researchers rely on Maltego to unearth key links and spot the glue that holds them together. Combine market insights with digital protection, and you get this brilliant research assistant. Search Engines Search engines are at the heart of OSINT research.

Collecting 59

Collecting Research Pro-Test Game 59

Sales and Marketing Management

SEPTEMBER 1, 2017

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. Do you use clothing to brand yourself? I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54