SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

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Campaign Industry Branding America 104

Critter News

JUNE 28, 2009

The Humane Society began a campaign in March 2008 to get 600 university presidents to sign a pledge to prevent severe pain and distress in animals used in research. Here's a campus article about Northwestern University , one of the schools that have NOT signed. So far only 37 presidents have signed it.

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HSUS Medical Research The Humane Society Animal 100

SalesFuel

SEPTEMBER 12, 2024

The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. These numbers confirm the Dentsu research which found that buyers are looking for a good brand. You can start by publishing articles on important industry issues.

Branding 102

Branding Campaign Industry Research 102

SalesFuel

OCTOBER 16, 2024

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

Campaign 59

Campaign Medical Vet Industry 59

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

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2018 2020 Research Campaign 96

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Specifically, revenue at furniture stores totals $128.3

Campaign 52

Campaign Branding United States Research 52

SalesFuel

OCTOBER 9, 2024

Result: A multi-faceted advertising campaign that’s seen immediate results Utilizing the key elements from AdMall’s amusement park category to gain awareness, Hughes closed a $21,500 amusement park advertising package that includes TV during key news programming, geofencing and MeTV,” said Hughes. These parks report revenue of $3.5

Campaign 102

Campaign Lifestyle United States Industry 102

Sales and Marketing Management

OCTOBER 29, 2018

Example : This video by Gavin Bell , a Scotland-based Facebook Ads specialist, features 14 minutes of Gavin explaining how viewers can create and launch a Facebook ad campaign. Blog Posts and Articles. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

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Branding Industry 2017 2019 95

Sales and Marketing Management

OCTOBER 4, 2018

Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business. In this article, we will take a look at a few ways a business could succeed with upstream marketing. Understand Customer Behavior. Minimize Distraction.

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Campaign Branding Industry Research 85

Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” To understand the power of a direct dial phone number, we must first discuss connect rate.

Industry 83

Industry Campaign Research Experiments 83

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Click on any of the articles below to read more from our special report.

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Groups 2020 Ireland Hawaii 87

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

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Branding Abandon Abandoning Abandonment 74

SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.:

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Research Campaign Branding Rights 52

SalesFuel

JUNE 12, 2024

Challenge: Save a client that was trying to cancel Kristen Robinson, an account executive of five years at Spectrum Reach , was facing a tough situation when tasked with having to save a client who came into the new year wanting to cancel their advertising campaign. awards over the last few years. Now that’s what I call a win.”

Campaign 52

Campaign United States Industry Research 52

SalesFuel

MARCH 27, 2024

Julie Huffer, an account executive for OnMedia, had only been selling media for 15 months when she approached a local hospital with a cable TV campaign idea that would be set to run during the most recent college football season. I was able to share AdMall research with my potential client showing them how 38.6%

Medical 52

Medical Campaign Research Family 52

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis.

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Campaign Research Rights 54

SalesFuel

MARCH 6, 2024

3 Ways to Drive Revenue with Business Intelligence Insights Find Out What’s Working vs. What Needs to Change According to an article by Localogy , one of the best ways to start your client’s profit margin improvement journey is by performing an audit. Then you can craft a campaign to reach these audiences. Here’s what they are.

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Collecting Campaign Research Rights 52

SalesFuel

MARCH 20, 2024

I was able to use AdMall to help me understand more about this industry, and with help, the client agreed to an annual campaign,” said Wauneka. “We AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. million in 2021.

Broker 52

Broker Industry Campaign Research 52

Animal Ethics

JULY 5, 2007

Miller’s Op-Ed article provides a welcome breath of fresh air. Anticorporate activists have campaigned against this and other ag biotech products for years in denial of the demonstrated environmental, economic and health benefits. Miller’s article about the benefits of rBST is correct and thoughtful. To the Editor: Dr. Henry I.

New York Times 40

New York Times New York 2007 Cows 40

10,000 Birds

DECEMBER 9, 2011

It is not an encyclopedia, though it does summarize research, explain basic concepts, and ends with a section on bird statistics. It is a fascinating book that teaches while it entertains, that offers research-informed arguments for bird protection and conservation in the guise of vibrant design. Princeton University Press, 2011.

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Albatross Protection Campaign Birds 254

10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

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Virginia Portland Industry New York City 166

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name?

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2011 Kentucky Tennessee Hunting 263

Critter News

JANUARY 9, 2012

Full article in the Gainesville Sun. An Alachua County Circuit Court judge has ordered the University of Florida to provide an animal rights activist with records on primates involved in research. She said UF resisted releasing the records out of concern about the safety of researchers. This is about tearing down that wall.”

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Primates Florida Animal Research Investigation 100

10,000 Birds

JUNE 3, 2014

And so, Fuller embarked on a new initiative—locating and researching photographs of lost birds and, expanding his scope, of mammals. It’s a lot harder to ignore conservation campaigns to save habitat when you’ve seen the ‘photographic record’ of what happens when you do. more than there really was to see!” (p.

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Animal Mammals Hawaii Dolphins 270

SalesFuel

JULY 10, 2024

In the end, the personal injury attorney rebranding campaign amounted to a Toal of $157,560. AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It makes locating new prospects so easy.”

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Laws Medical Massachusetts Campaign 105

SalesFuel

AUGUST 19, 2024

Here are the digital ad campaigns your client should be using to earn more sales and a better ROI. Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. And digital marketing costs are continuing to get more expensive.

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Campaign Branding Research Family 52

10,000 Birds

APRIL 25, 2015

Even more thought-provoking is the original article from which it sprang.) Only you can help prevent three threatened Australian birds from permanently falling victim to sugar gliders, according to a crowdfunding campaign. Severe weather can stress birds and even influence the coloration of their feathers , new research finds.

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Malta Barn Owls Fowl Cyprus 243

SalesFuel

APRIL 16, 2025

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

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Campaign Branding Research Groups 59

SalesFuel

APRIL 9, 2025

Challenge: Raising brand awareness without the help of an all-digital roofing campaign Jennifer Brinck, an inside sales rep for HomePros , has been selling media for six years, but had only used AdMall for ten months when she approached a local business with the hope of closing an all-digital roofing ad campaign.

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Campaign Industry Georgia Branding 59

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Medical 59

Medical Campaign Industry Research 59

SalesFuel

NOVEMBER 13, 2024

Challenge: Create a compelling trade school ad campaign to draw in more students Haley Johnson, a multimedia account executive, has been selling media for less than a year. The platform helped her when she approached a local technical school looking to create a trade school ad campaign to bring in more students.

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Campaign 2014 Laws Research 59

SalesFuel

JANUARY 8, 2025

Challenge: Creating a compelling HVAC radio advertising campaign with a business new to the area Roger Siverson has been selling media for nearly four decades. When he approached a local business new to the area about a potential HVAC radio advertising campaign, he knew that AdMall would make the process easier.

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Campaign Colorado Florida Branding 59

SalesFuel

MARCH 12, 2025

They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in. Result: A rep new to media sales helps a company advertise for the first time Humphreys multimedia advertising campaign was an annual agreement for a total of $9,000.

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Campaign Branding Industry Research 59

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign. Highly recommend [for any sales rep new to the product].

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Campaign Industry Research Rights 59

SalesFuel

FEBRUARY 11, 2025

Challenge: Creating a real estate digital ad campaign within a competitive market Ben Mendoza, an eight-time Sell Smarter Award! However, this time, when he approached a local business, he turned to one of AdMalls newest tools, the AI Idea Generator, to assist him with crafting a real estate digital ad campaign.

Campaign 59

Campaign Broker Industry Research 59

SalesFuel

NOVEMBER 20, 2024

Challenge: Crafting an effective annual ad campaign to keep drawing in customers Diane Kapinos, an account executive for WMAR , has been selling media for nearly 15 years but only started using AdMall in 2021. Kapinos’s annual ad campaign consisted of TV, targeted OTT Streaming, a local contest giveaway, and SEM.

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Campaign Baltimore Eggs Virginia 59

SalesFuel

DECEMBER 11, 2024

Challenge: Creating a productive, targeted OTT campaign while trying to recruit new employees Sara Kronenberg is a seven-year media sales vet from KCRA , yet only has been able to use AdMall for a little over a year. We closed $10,000 between April and May, and if the campaigns are successful, they plan on booking June and July at $10,000.

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Campaign Vet America Research 59