SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The

Campaign 104

Campaign Industry Branding America 104

10,000 Birds

DECEMBER 9, 2011

It is not an encyclopedia, though it does summarize research, explain basic concepts, and ends with a section on bird statistics. It is a fascinating book that teaches while it entertains, that offers research-informed arguments for bird protection and conservation in the guise of vibrant design. Princeton University Press, 2011.

Albatross 195

Albatross Campaign Protection Birds 195

Critter News

JUNE 28, 2009

The Humane Society began a campaign in March 2008 to get 600 university presidents to sign a pledge to prevent severe pain and distress in animals used in research. Here's a campus article about Northwestern University , one of the schools that have NOT signed. So far only 37 presidents have signed it.

HSUS 100

HSUS Medical Research The Humane Society Animal 100

Critter News

JANUARY 9, 2012

Full article in the Gainesville Sun. An Alachua County Circuit Court judge has ordered the University of Florida to provide an animal rights activist with records on primates involved in research. She said UF resisted releasing the records out of concern about the safety of researchers. This is about tearing down that wall.”

Primates 100

Primates Florida Animal Research Investigation 100

SalesFuel

SEPTEMBER 12, 2024

The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. These numbers confirm the Dentsu research which found that buyers are looking for a good brand. You can start by publishing articles on important industry issues.

Branding 102

Branding Campaign Industry Research 102

SalesFuel

NOVEMBER 13, 2024

Challenge: Create a compelling trade school ad campaign to draw in more students Haley Johnson, a multimedia account executive, has been selling media for less than a year. The platform helped her when she approached a local technical school looking to create a trade school ad campaign to bring in more students.

Campaign 59

Campaign 2014 Laws Research 59

SalesFuel

OCTOBER 16, 2024

Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The

Campaign 59

Campaign Medical Vet Industry 59

10,000 Birds

JUNE 3, 2014

And so, Fuller embarked on a new initiative—locating and researching photographs of lost birds and, expanding his scope, of mammals. It’s a lot harder to ignore conservation campaigns to save habitat when you’ve seen the ‘photographic record’ of what happens when you do. more than there really was to see!” (p.

Animal 266

Animal Mammals Hawaii Dolphins 266

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

2018 96

2018 2020 Research Campaign 96

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Specifically, revenue at furniture stores totals $128.3

Campaign 52

Campaign Branding United States Research 52

SalesFuel

OCTOBER 9, 2024

Result: A multi-faceted advertising campaign that’s seen immediate results Utilizing the key elements from AdMall’s amusement park category to gain awareness, Hughes closed a $21,500 amusement park advertising package that includes TV during key news programming, geofencing and MeTV,” said Hughes. These parks report revenue of $3.5

Campaign 102

Campaign Lifestyle United States Industry 102

SalesFuel

JULY 10, 2024

In the end, the personal injury attorney rebranding campaign amounted to a Toal of $157,560. AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It makes locating new prospects so easy.”

Laws 105

Laws Medical Massachusetts Campaign 105

10,000 Birds

JUNE 4, 2019

More examples, shown in the book and online (just search for ‘hats’ and ‘egrets’ and you’ll find articles from NPR , the Smithsonian , and Audubon ), show delicate to huge creations adorned, sometimes overwhelmed with plumes, colorful teased feathers, and even the actual bodies of birds.

Virginia 118

Virginia Portland Industry New York City 118

Sales and Marketing Management

OCTOBER 29, 2018

Example : This video by Gavin Bell , a Scotland-based Facebook Ads specialist, features 14 minutes of Gavin explaining how viewers can create and launch a Facebook ad campaign. Blog Posts and Articles. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

Branding 95

Branding Industry 2017 2019 95

Sales and Marketing Management

OCTOBER 4, 2018

Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business. In this article, we will take a look at a few ways a business could succeed with upstream marketing. Understand Customer Behavior. Minimize Distraction.

Campaign 85

Campaign Branding Industry Research 85

SalesFuel

JANUARY 8, 2025

Challenge: Creating a compelling HVAC radio advertising campaign with a business new to the area Roger Siverson has been selling media for nearly four decades. When he approached a local business new to the area about a potential HVAC radio advertising campaign, he knew that AdMall would make the process easier.

Campaign 59

Campaign Colorado Florida Branding 59

SalesFuel

JANUARY 15, 2025

Using this knowledge, I set the campaign to start in August, emphasizing the importance of starting to market during their peak seasons to beat out their competition. They were currently already doing Facebook, so we sold thema Google Ads campaign along with some weather-targeted banner ads.

Campaign 52

Campaign Industry United States Research 52

Sales and Marketing Management

FEBRUARY 5, 2018

According to industry research, the average connect rate is 18 calls per connection ( source ). Now, you’re probably thinking, “Okay that’s great, but where do I get direct dials without spending hours researching my prospects?” To understand the power of a direct dial phone number, we must first discuss connect rate.

Industry 83

Industry Campaign Research Experiments 83

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Click on any of the articles below to read more from our special report.

Groups 87

Groups 2020 Ireland Hawaii 87

SalesFuel

NOVEMBER 20, 2024

Challenge: Crafting an effective annual ad campaign to keep drawing in customers Diane Kapinos, an account executive for WMAR , has been selling media for nearly 15 years but only started using AdMall in 2021. Kapinos’s annual ad campaign consisted of TV, targeted OTT Streaming, a local contest giveaway, and SEM.

Campaign 59

Campaign Baltimore Eggs Virginia 59

Sales and Marketing Management

MAY 31, 2018

In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

Branding 74

Branding Abandon Abandoning Abandonment 74

SalesFuel

JUNE 3, 2024

So, 62% regularly use more than one channel in their campaigns and another 41% plan to increase their channels. According to a previous SalesFuel blog based on Content Marketing Institute data, AI can help your client: Brainstorm new topics: 51% of marketers use AI for this task Research headlines, keywords, etc.:

Research 52

Research Campaign Branding Rights 52

SalesFuel

MARCH 27, 2024

Julie Huffer, an account executive for OnMedia, had only been selling media for 15 months when she approached a local hospital with a cable TV campaign idea that would be set to run during the most recent college football season. I was able to share AdMall research with my potential client showing them how 38.6%

Medical 52

Medical Campaign Research Family 52

SalesFuel

DECEMBER 11, 2024

Challenge: Creating a productive, targeted OTT campaign while trying to recruit new employees Sara Kronenberg is a seven-year media sales vet from KCRA , yet only has been able to use AdMall for a little over a year. We closed $10,000 between April and May, and if the campaigns are successful, they plan on booking June and July at $10,000.

Campaign 59

Campaign Vet America Research 59

SalesFuel

JUNE 12, 2024

Challenge: Save a client that was trying to cancel Kristen Robinson, an account executive of five years at Spectrum Reach , was facing a tough situation when tasked with having to save a client who came into the new year wanting to cancel their advertising campaign. awards over the last few years. Now that’s what I call a win.”

Campaign 52

Campaign United States Industry Research 52

SalesFuel

MARCH 6, 2024

3 Ways to Drive Revenue with Business Intelligence Insights Find Out What’s Working vs. What Needs to Change According to an article by Localogy , one of the best ways to start your client’s profit margin improvement journey is by performing an audit. Then you can craft a campaign to reach these audiences. Here’s what they are.

Collecting 52

Collecting Campaign Research Rights 52

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis.

Campaign 54

Campaign Research Rights 54

SalesFuel

MARCH 20, 2024

I was able to use AdMall to help me understand more about this industry, and with help, the client agreed to an annual campaign,” said Wauneka. “We AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. million in 2021.

Broker 52

Broker Industry Campaign Research 52

SalesFuel

OCTOBER 31, 2024

As Market Research Director for a leading network-affiliated television station, I tagged along with account executives on sales calls. To win their ad dollars, I would share proprietary, local market research specific to the advertiser’s category of business. But, how would you know?

Research 59

Research Campaign Tagged 59

SalesFuel

OCTOBER 23, 2024

Challenge: Finding the right targeted customer data to appeal to new clients Stacy Prine, a 15-year media sales veteran from WUPW , approached a local personal injury attorney with the hopes of creating a targeted customer advertising campaign for them. It all paid off.” The personal injury sector of law generates about $57.3

Laws 59

Laws Campaign Industry Medical 59

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name?

2011 243

2011 Kentucky Tennessee Hunting 243

SalesFuel

AUGUST 19, 2024

Here are the digital ad campaigns your client should be using to earn more sales and a better ROI. Surging Digital Ad Campaign Costs Threaten Holiday Promotion Spending Consumers are Focused on Saving Money According to an article from Salesforce , 37% of U.S. And digital marketing costs are continuing to get more expensive.

Campaign 52

Campaign Branding Research Family 52

Animal Ethics

JULY 5, 2007

Miller’s Op-Ed article provides a welcome breath of fresh air. Anticorporate activists have campaigned against this and other ag biotech products for years in denial of the demonstrated environmental, economic and health benefits. Miller’s article about the benefits of rBST is correct and thoughtful. To the Editor: Dr. Henry I.

New York Times 40

New York Times New York 2007 Cows 40

Sales and Marketing Management

SEPTEMBER 1, 2017

You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. Here are three resources you can use to test and launch your ideas.

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54

SalesFuel

DECEMBER 18, 2024

Challenge: Figuring out how to create a compelling home services ad campaign Jay Dye, a media consultant for NPG of Idaho , has been in sales for over 40 years, so they knew that when it came to creating a home services ad campaign with a local business looking to promote their holiday light installation services, AdMall would be the place to go.

Campaign 52

Campaign Idaho Industry Branding 52

10,000 Birds

APRIL 25, 2015

Even more thought-provoking is the original article from which it sprang.) Only you can help prevent three threatened Australian birds from permanently falling victim to sugar gliders, according to a crowdfunding campaign. Severe weather can stress birds and even influence the coloration of their feathers , new research finds.

Malta 182

Malta Barn Owls Fowl Cyprus 182

SalesFuel

JANUARY 10, 2025

Their go-to formats include short articles/posts (92%), videos (76%) and case studies (75%). While 53% believe case studies deliver good results, only 43% say the same for short articles and posts. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement Targeting the right audience 2.

Branding 52

Branding Campaign Rights Research 52