Nurturing Beyond Email to Accelerate Your Pipeline
Sales and Marketing Management
JUNE 26, 2017
While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. Yet this is not enough. What About the Other 90 Percent? It may be time to take a look.
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