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Behavioral science can accelerate lead generation

Sales and Marketing Management

First, consider some behavioral science tools for adding to the quantity of your leads. Allow your prospect to focus on their experience at this moment and delay the pain of paying until later. Second, consider some behavioral science tools for adding to the quality of your leads. Get started for free! We’ll get it right.”.

Science 72
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The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. We’re seeing more cognitive science brought into other professions.

Agenda 76
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article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. We’re seeing more cognitive science brought into other professions.

Agenda 48
article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. We’re seeing more cognitive science brought into other professions.

Agenda 48