Sales and Marketing Management
JANUARY 3, 2018
It was featured in Harvard Business Review and later in a book, bearing the title of the concept. Resist the temptation to throw the newbies in front of a customer to make their first demo without carefully coaching them prior to their first call.
Sales and Marketing Management
OCTOBER 26, 2020
Company size has no bearing on the willingness to use virtual channels. For instance, more than a decade ago, Cisco Systems installed an on-demand portal that has a wiki knowledge base, virtual product demos and an expert locator. Most customers, in most situations, simply don’t need or want an in-person interaction. .
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