Corporate Branding of Birds for Conservation: A Modest Proposal
10,000 Birds
JUNE 28, 2019
I can’t tell you exactly how I brokered this meeting between these titans of industry and a team from the AOS, either. I brushed the screen of my tablet and the image of a small bird, bold in black and gray and chestnut, filled the screen behind me. “So you seriously propose to let us name birds like we name stadiums?”
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