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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” More than likely, you’ve already dedicated a blog post or two to the topics covered in your podcast.

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. One of the most important things you need to do when you’re crafting your sales email marketing strategy is to test it. Chop and change different aspects of your campaign.

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What is a Digital Marketing Audit?

SalesFuel

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Does your clients website align with their digital marketing strategy?

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. You’ll also discover some successful campaigns where these technology sites helped attain a variety of unique goals. Do you use clothing to brand yourself? So test away.