Books Emotional Morals 
Sales and Marketing Management
FEBRUARY 7, 2018
Acclaimed neuroscientist Antonio Damasio of the University of Southern California conducted research several years ago that highlighted the importance of emotions in decision making. However, due to his damaged brain he did not feel or experience emotion the way a normal person did. So, how do you make this emotional connection?
Animal Person
JULY 3, 2009
" Wild Justice: The Moral Lives of Animals ," By Marc Bekoff and Jessica Pierce, is the most recent (for me) book that debunks myths about the differences between human and nonhuman animals. Also, Bekoff and Pierce present a descriptive view, not a normative view of morality. There are no judgments.
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Sales and Marketing Management
JUNE 1, 2018
Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. Telling a story is as close to telepathy as you can get,” states sales consultant Matthew Pollard in his new book, “The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone.”.
Sales and Marketing Management
MAY 6, 2019
Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”. Incentives stimulate the parts of the brain that respond to happy emotions. Author: TIM HOULIHAN At the end of each episode in the 1980s cartoon series featuring G.I. Not the case. Don’t hold back.
Sales and Marketing Management
OCTOBER 15, 2020
For their part, employees are reporting mixed emotions about working from home. It’s all too easy for employees to slip through the cracks and feel isolated from their peers, which in turn leads to low morale. Some say they are more productive than they were in the office and they appreciate the time savings of not having to commute.
10,000 Birds
MAY 5, 2021
A fine idea for a nature book is promised by the title and subtitle: Earth’s Wild Music: Celebrating and Defending the Songs of the Natural World. But despite what one might have hoped and expected, the book isn’t about the sounds of nature, not really. Thus the book is a call to arms, and perhaps a necessary one.
Sales and Marketing Management
FEBRUARY 26, 2019
It’s a sad reflection on how broken our work environments and company structures often are,” says David Heinemeier Hansson, cofounder of the web application company Basecamp and coauthor, along with his Basecamp cofounder Jason Fried, of the book “It Doesn’t Have to Be Crazy at Work.”
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