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This, 2022, has been a curious year for books about birds and birding. Despite the absence of two major publishers—Lynx and HMH–from the new title publishing scene (hopefully not permanently), we were happily surprised to read and peruse many excellent books. But this is more than a coffee table book. Highly recommended.
Solid Air: Invisible Killer- Saving Billions of Birds from Windows is the summation of Dr. Klem’s expertise, experience, and professional life–what we scientifically know about bird and glass collisions, a handbook on how to prevent them, and, not insignificantly, the story of a remarkable career.
This non-technical book is a development from a series of lectures, tried and tested in numerous adult education courses given to non-specialists. What I mostly look for in this book is how to understand those behaviours, how to interpret them. How did I know that? “Understanding Animal Behaviour” by Rory Putman.
The experience is one of the ornithological highlights in the world. The thousands of hours of observations that have been added up over the years would not have been possible without the help of the many volunteers and assistants who have offered their time and energy in the cause of science and conservation.
Put on your science hat and ask some questions about your territories: How well did a particular message fly with each audience? It’s a form of social proof, a powerful tool extolled by Robert Cialdini, the author of the best-selling book “Influence.” Test, test, test!? So can sales managers. you call it success.
Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Black, whose best-selling book “No More Cold Calling,” promotes revenue growth through referrals, says you won’t get introduced to prospective customers unless you have a solid business solution and a means to relay that. Stories get a revival.
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