article thumbnail

Brand Communities and Their Role in Brand Promotion

Sales and Marketing Management

The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management. Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm.

Branding 139
article thumbnail

Chewy to open veterinary practices in Florida, Colorado

AVMA News

The company is launching the practices under the brand name “Chewy Vet Care,” which will offer services including routine appointments, urgent care, and surgery. Chewy will be opening a handful of veterinary clinics in 2024, starting in South Florida and Denver.

Florida 435
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Corporate Branding of Birds for Conservation: A Modest Proposal

10,000 Birds

No brand recognition at all.” “But of course you’ll want to tailor your selection for your particular branding needs. … The post Corporate Branding of Birds for Conservation: A Modest Proposal appeared first on 10,000 Birds. “I’ve never even heard of this McCown jerk. “Exactly!

Branding 182
article thumbnail

How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.

Branding 152
article thumbnail

Best Personal Brand Strategies That Scream Success

SalesFuel

Sellers who have a personal brand strategy have a distinct advantage over others. Essentially, your personal brand provides a genuine expression of what you have to offer. To be clear: your reputation and how others see you is NOT your personal brand. Therefore, promoting yourself is the objective of any personal brand strategy.

Branding 104
article thumbnail

Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis

Sales and Marketing Management

The post Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis appeared first on Sales & Marketing Management. Marketers' most valuable work with crisis management will happen long before anything goes sideways.

Branding 149
article thumbnail

Double Down on Branding in a Recession

Sales and Marketing Management

The post Double Down on Branding in a Recession appeared first on Sales & Marketing Management. Many companies do the opposite of what they should do with marketing efforts during a recession. When other companies are stepping back, smart ones push to the front of target audiences' attention.

Branding 127