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Brand Communities and Their Role in Brand Promotion

Sales and Marketing Management

The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management. Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm.

Branding 139
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The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders

Sales and Marketing Management

By investing in their personal brand, marketing leaders can strengthen their voice, extend their companys reach and drive meaningful industry impact. The post The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders appeared first on Sales & Marketing Management.

Branding 104
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Chewy to open veterinary practices in Florida, Colorado

AVMA News

The company is launching the practices under the brand name “Chewy Vet Care,” which will offer services including routine appointments, urgent care, and surgery. Chewy will be opening a handful of veterinary clinics in 2024, starting in South Florida and Denver.

Florida 427
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Corporate Branding of Birds for Conservation: A Modest Proposal

10,000 Birds

No brand recognition at all.” “But of course you’ll want to tailor your selection for your particular branding needs. … The post Corporate Branding of Birds for Conservation: A Modest Proposal appeared first on 10,000 Birds. “I’ve never even heard of this McCown jerk. “Exactly!

Branding 197
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Major brands under fire for lagging on cage-free commitments

AnimalEquality.net

Update 11/11/24: Colombina has officially reinstated its global cage-free commitment and is now reporting 40% across all brands. They have also refreshed their commitment and pledge to be globally cage-free by 2027.

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Thinking like a shark

AVMA News

Daymond John of ABC’s “Shark Tank” fame, as well as CEO and founder of the global lifestyle brand FUBU, detailed his journey to becoming a successful entrepreneur during the general session, “Daymond John’s Five Shark Points: Fundamentals for Success in Business and Life” on July 16 at AVMA Convention 2023 in Denver.

Sharks 355
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How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.

Branding 152