Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Include your podcast in your lead-nurture campaigns and deliver your podcast right to your audience.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

APRIL 18, 2018

In your SLA, concentrate on describing three types of leads: The first are the go-nowhere leads, like the high schooler who downloads your company’s PDF for a project. SQLs are bottom-of-the-funnel leads, like those who downloaded a case study or looked at a pricing page within the last 24 hours. They’re golden — poised to buy.

Wounded 78

Wounded Campaign Branding Experience 78

Sales and Marketing Management

FEBRUARY 10, 2020

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

NOVEMBER 23, 2020

Downloading an eBook. Software like Postcards by Designmodo builds that into the platform so you can create emails that look great on any device, add images and videos, and see your analytics for various campaigns. Brands can also see which emails didn’t do so well and determine why that is to prevent the same issue in the future. .

Campaign 152

Campaign Branding Rights 152

SalesFuel

MARCH 14, 2025

Running a branding campaign on social media or an industry trade publication will raise awareness. Prompting them to answer a question in a webinar or during a white paper download can result in obtaining information. The cycle often starts with the prospect becoming aware of a product of service.

Campaign 59

Campaign Branding Raised Industry 59

SalesFuel

FEBRUARY 26, 2025

This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance.

Research 52

Research Pro-Test Industry Collecting 52