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AdMall's Data Helps to Close Chiropractic Traditional TV Ad Campaign

SalesFuel

Challenge: Garnering brand recognition without having a current chiropractic TV ad campaign Daniel Amortegui, an account executive from Effectv , has only been selling for a year and a half. His efforts paid off when he approached a local business looking to pitch a chiropractic TV ad campaign.

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Why Value-Based Marketing Is the Future of Customer Engagement

SalesFuel

These consumers are often balancing current-day purchases against the future which might include having to pay for expensive housing or education for their kids. They looked for percentages of consumers who purchased “more-value-for-the-price” brands. Young growing families may be value seekers.

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Why Consumer Insight Research Is Essential For Smarter Marketing Decisions

SalesFuel

With enough touch points, marketers hope that consumers will remember the brand or promotional offer and make a purchase. Have you helped your accounts consider the value of consumer attention when they design their ad campaigns? With this data, you can help your accounts develop ad campaigns that deliver a better ROI.

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Psychographics Over Demographics: SalesFuel’s AudienceSCAN® 2025 Reveals New Insights Into America’s Consumer Market Trends

SalesFuel

For Academic and Professional Use: AudienceSCAN insights are leveraged by college students in the American Advertising Federation’s National Student Advertising Competition, highlighting its value in both professional and educational environments. Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Medical 59
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The Lonely Dodo: A Cautionary Tale

10,000 Birds

The trust uses education, fieldwork, and a zoo in the Channel Islands to further its goal of saving threatened species from distinction. This was the very reason why Gerald Durrell chose a dodo as the brand mark for Durrell nearly 55 years ago—as a reminder of what can happen if we don’t act fast to help these species.”

Zoos 241
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10,000 Birds Launches Alley Rat Allies

10,000 Birds

Like cats, the rat has been the victim of campaigns to make it the bad guy in terms of disease and damage wildlife. That is just a silly argument made by the rat haters to hide their lack of knowledge as to how biology works and to justify their horrific campaigns of rat-slaughter. Rats are cute! Imagine a world without rats!

Rats 244
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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100