Sales and Marketing Management

DECEMBER 10, 2018

For example, I can build a perfect profile of my green-thumbed neighbor and send him a highly targeted email about new sprinklers. Compelling emails do more than make your brand stand out; they also increase profitability on multiple fronts. However, if he's more interested in desert plants, then the message isn’t relevant.

Campaign 87

Campaign Dogs Laws Branding 87

Sales and Marketing Management

OCTOBER 30, 2020

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . Web developers, for example, won’t be busy during the planning stages of solving the problem.

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. Podcasts are a prime example. . Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” A completely new form of content isn’t what is needed.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

AUGUST 16, 2018

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. For example, you could highlight: A new product with only 50 in stock. Always test your results. It’s no good putting time and effort into creating a campaign without knowing if it’s actually going to work.

Campaign 59

Campaign Adoptable Branding Industry 59

SalesFuel

OCTOBER 25, 2024

If they are not sure where their campaigns are having an impact, brand lift research can help. Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. Researchers found a 4.7

Branding 59

Branding Campaign Research Rights 59

SalesFuel

JANUARY 20, 2025

It examines campaigns, platforms, and tools to reveal whats working, whats not, and where opportunities lie. If your clients struggle with underperforming campaigns, inconsistent branding, or unclear performance metrics, its time to look closer. Does your clients website align with their digital marketing strategy?

Campaign 64

Campaign Branding Collecting Industry 64

SalesFuel

FEBRUARY 26, 2025

This minimizes the chances of launching a product that flops or investing in a marketing campaign that doesnt connect. What's working, what's not, and how to improve businesses use digital marketing research tools to stay on top of online trends, customer engagement, and campaign performance.

Research 52

Research Pro-Test Industry Collecting 52