Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.

Experiments 88

Experiments Experience Emotional Branding 88

Sales and Marketing Management

JULY 13, 2019

That summer, BEDTalks, the annual Mattress Firm conference, became a sort of roadshow. Instead of the typical corporate conference held in hotel ballrooms with catered buffet lines, the CEO and the executive team drove around the country on a charter bus to connect with the retail employees focused on day-to-day sales.

Experiments 87

Experiments Experience Fort Worth Branding 87

Sales and Marketing Management

MAY 8, 2019

So, think beyond your conference walls by creating an entire online conference pass and experience. It’ll be key to publish your videos immediately after your event while they’re still top of mind, and putting them all in a branded, searchable (and secure) YouTube-like showcase is a great way to share the content.

Branding 126

Branding Wisconsin Campaign Experiments 126

Sales and Marketing Management

JULY 13, 2020

When possible, move these meetings to larger conference areas with equally appropriate distancing measures. For conference calling, video chatting, and outbound messaging platforms, use VoIP technology instead of relying on landlines or cell phones. As you reenter the workplace, try to alternate occupied cubicles as best as you can.

Industry 102

Industry Branding Rights Groups 102

Sales and Marketing Management

NOVEMBER 11, 2020

Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. But some conferences like HubSpot’s Inbound 2020 are going the extra step and sending out the swag-bags to attendees.

Los Angeles 143

Los Angeles 2020 Belgium Research 143

Sales and Marketing Management

APRIL 5, 2019

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. At the same time, they were amid a major culture change, as they looked to elevate their brand with a newly introduced luxury product line. Alexa, what’s design thinking?

Experiments 82

Experiments Experience Pro-Test Branding 82

Sales and Marketing Management

AUGUST 20, 2017

Author: Jeff Mowatt When organizations invite me to speak at their conferences or train their team members, we start with trends that are impacting their customer relationships. Better' brands don't sell. Here are four customer service trends along with some tips for capitalizing on them to boost your business. That's the problem.

Branding 85

Branding Rights 85

Sales and Marketing Management

NOVEMBER 4, 2019

Brands intent on engaging with audiences in meaningful ways must focus on breaking through the deafening noise of content overload to make any headway. Without these, your brand is part of the information overload your audience is trying so hard to combat. Capitalize on live brand interaction.

Branding 54

Branding Campaign Emotional Experiments 54

Sales and Marketing Management

OCTOBER 26, 2018

Turning your customers into brand ambassadors is an outstanding opportunity to get your company and product name out there. Give your customers easy access to your team and the opportunity to meet in person by organizing regional user group meetings, summits and an annual user conference. Wrap those little gifts in your brand colors.

Branding 109

Branding Europe Industry Experiments 109

Sales and Marketing Management

SEPTEMBER 24, 2017

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. Many sellers cut their teeth on live prospecting, generating leads in person at conferences and events.

Branding 66

Branding Experiments Experience Vet 66

Sales and Marketing Management

FEBRUARY 8, 2021

These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. When it came time to plan our own virtual user conference in December, we were determined to avoid the mistakes we experienced firsthand. Here’s how we did it.

Agenda 54

Agenda Campaign Rescue Branding 54

Sales and Marketing Management

MARCH 29, 2019

It emphasizes that it’s not what you’re selling, but how you’re selling, and that the entire purchase experience is more influential than the company and brand, product and service delivery, and the value-to-price ratio. Following are how you can navigate through AI and its impact on sales and sales jobs in the future.

Industry 83

Industry Asia 2020 2013 83

Sales and Marketing Management

JUNE 22, 2020

Being a customer evangelist can mean sharing best practices on webinars, speaking at conferences and building your personal brand as practitioner and influencer. Aligning customer success with marketing programs should be a process embedded in the customer journey.

Experiments 83

Experiments Experience Adoptable Seals 83

Sales and Marketing Management

OCTOBER 9, 2020

Introductions to media in my network (conference organizers, journalists, podcast hosts, etc.). s clients range from venture-backed startups to Fortune 500 brands. Co-hosting an event together (virtual or in-person). Introductions to hirable talent from my network. Co-creating content (blog posts, webinars, etc.). Influence & Co.’s

Industry 71

Industry Branding Experiments Experience 71

Sales and Marketing Management

AUGUST 3, 2020

Being a customer evangelist can mean sharing best practices on webinars, speaking at conferences and building your personal brand as practitioner and influencer. Aligning customer success with marketing programs should be a process embedded in the customer journey.

Experiments 71

Experiments Experience Adoptable Seals 71

Sales and Marketing Management

DECEMBER 14, 2020

In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Use all the tools in your toolbox. Video interaction with customers and prospects is more precious, which means it should be scheduled judiciously.

Industry 111

Industry 2020 Georgia Research 111

Sales and Marketing Management

DECEMBER 14, 2020

In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Use all the tools in your toolbox. Video interaction with customers and prospects is more precious, which means it should be scheduled judiciously.

Industry 48

Industry 2020 Georgia Research 48

Sales and Marketing Management

MARCH 7, 2018

We’re 24/7 studying and reading and interviewing people, and going to conferences so we ensure our clients that while they’re doing their real job, we’re making sure they know what they need to know. Now, salespeople have to be completely on top of the trends and understand the problems that the brands they are selling to are having.

Industry 101

Industry Branding United States Experiments 101

Sales and Marketing Management

DECEMBER 13, 2019

Keep the standings and ranks visible through an office whiteboard, company social channels and announcements during company meetings and conference calls. Have contests across different variables that drive sales like reaching decision-makers, setting up conference calls, landing in-person or video meetings, etc. .

Branding 71

Branding Family Experiments Experience 71