Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Conferences and conventions will be a no-go. Many conferences traditionally held in person have transitioned to some kind of Web-based event.

Industry 133

Industry Branding 2020 New York 133

Sales and Marketing Management

JULY 12, 2018

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Often, all it takes is trying something different from the norm to make a brand stand out. It may be a charity event, conference or even a party that allows people to mingle.

Branding 72

Branding United States 2020 2016 72

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.

Experiments 88

Experiments Experience Emotional Branding 88

Sales and Marketing Management

APRIL 5, 2019

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. Here at Creative Group, design thinking helped lead to the genesis of i|xperience® – our proprietary, human-centered design methodology. Alexa, what’s design thinking?

Experiments 82

Experiments Experience Pro-Test Branding 82

Sales and Marketing Management

SEPTEMBER 24, 2017

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. Many sellers cut their teeth on live prospecting, generating leads in person at conferences and events.

Branding 66

Branding Experiments Experience Vet 66

Sales and Marketing Management

MARCH 7, 2018

Author: Paul Nolan General Electric executive Beth Comstock called Brad Grossman “human CliffsNotes.” We’re 24/7 studying and reading and interviewing people, and going to conferences so we ensure our clients that while they’re doing their real job, we’re making sure they know what they need to know. SMM: What are the biggest benefits?

Industry 101

Industry Branding United States Experiments 101