SalesFuel

AUGUST 7, 2024

Attending a sales conference offers many opportunities to fill up your pipeline. Take Action Before the Sales Conference A lot of time and money goes into attending an event. Peterson recommends reps connect with attendees in the time leading up to the conference. But it takes effort to convert those contacts into leads.

Branding 52

Branding Research Groups Experience 52

SalesFuel

SEPTEMBER 12, 2024

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand.

Branding 102

Branding Campaign Industry Research 102

SalesFuel

JUNE 3, 2024

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. The focus of this year’s competition is the brand Tide. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Research 52

Research California Campaign Branding 52

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Conferences and conventions will be a no-go. Could you build a mini-conference of your own, hosted entirely online? What To Do.

Industry 133

Industry Branding 2020 Campaign 133

Sales and Marketing Management

NOVEMBER 11, 2020

Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Face to Face?

Los Angeles 143

Los Angeles 2020 Belgium Research 143

Sales and Marketing Management

NOVEMBER 4, 2019

Author: Jimmy Verrett Take a moment to look around, and I suspect you’ll quickly find anecdotal evidence to support what research now confirms : Increased consumption of content is shortening attention spans. Without these, your brand is part of the information overload your audience is trying so hard to combat.

Branding 54

Branding Campaign Emotional Experience 54

Sales and Marketing Management

OCTOBER 26, 2018

Turning your customers into brand ambassadors is an outstanding opportunity to get your company and product name out there. Give your customers easy access to your team and the opportunity to meet in person by organizing regional user group meetings, summits and an annual user conference. Wrap those little gifts in your brand colors.

Branding 109

Branding Europe Industry Experience 109