SalesFuel

JULY 7, 2025

A LinkedIn survey of decision-makers evaluates the importance of B2B content creation. Why B2B Content Matters Some business purchases involve significant investment. It’s no surprise that business leaders review multiple forms of content during a purchase process that can last months and require the approval of multiple employees.

Industry

SalesFuel

JUNE 9, 2025

As they take in content, they’re using their working memory. In a passive attention situation, such as when driving and listening to content, consumers might hear an ad. And they might remember the brand, but their primary focus is more about driving or parking the vehicle, etc. Think of this aspect as branding.

Branding

SalesFuel

MAY 12, 2025

Social media provides an effective way for brands to communicate with consumers and build loyalty. During an earnings call , Fernandez said Unilever will emphasize variety of creators, volume, virality and velocity of content. In doing so, the companys brand managers will have a machine of demand creation.

Branding

SalesFuel

JULY 11, 2025

And there is an ever-growing amount of content vying for their time and attention. With enough touch points, marketers hope that consumers will remember the brand or promotional offer and make a purchase. After evaluating how adults engage with content, analysts developed an equation to measure the value of attention.

Research

SalesFuel

JULY 2, 2025

Establish brand awareness A consistent, well-designed signature, possibly including your logo, can serve as a marketing asset and build recognition. Share resources Signatures often include links, which can drive recipients to your business website, social media profiles, blog, and other content. What should you include?

Branding

SalesFuel

APRIL 30, 2025

Plus, satisfied customers often become brand advocates, bringing in new leads through referrals without much, if any, cost. Programs can include perks like discounts, exclusive content, VIP access, or invites to special events. But in time, sellers see that the effort pays off.

Research

SalesFuel

JULY 15, 2025

Psychographic insights – like social attitudes, content preferences, and the customer experience – are what really drive purchase intent today. Lee Smith reflects on the advantage AudienceSCAN brings in today’s marketplace: “In a digital-first world, using traditional demographics is an outdated and ineffective strategy.

Medical

Sales and Marketing Management

MAY 21, 2015

Teaser: With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. read more

Branding

SalesFuel

JUNE 20, 2025

This behavior holds true both for linear TV and for content that is pushed out to websites and apps. These are the people who friends and family often ask for advice about product and brands. They’ll notice the best TV advertisements along with the content. adult population can be called trendsetters.

Medical

SalesFuel

SEPTEMBER 20, 2024

That spells big opportunity for branding on social media. But your client needs to make sure their ads are placed near safe and relevant content. Branding on Social Media 101 Social’s Impact Not only are most consumers active on at least one social platform, they spend a lot of time on it/them.

Branding

SalesFuel

SEPTEMBER 25, 2024

In a crowded market, sellers who’ve developed strong personal branding will stand out. Creating and maintaining a personal brand can help boost your professional image and raise awareness. What is Personal Branding? According to HubSpot’s Jay Fuchs , personal branding is basically your online persona.

Branding

Sales and Marketing Management

APRIL 14, 2025

AI-generated content is here to stay, but authenticity remains non-negotiable. If AI-generated content doesnt align with a brands established aesthetic, tone and values, it risks looking generic, or worse, inauthentic.

Branding

4 The Love Of Animals

MAY 23, 2017

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding

Sales and Marketing Management

APRIL 16, 2021

In a virtual sales world, B2B marketers can position salespeople as industry experts in order to foster a more efficient sales process and build the brand’s image. The post Content Marketing Can Enhance Your Salespeople’s Personal Brands appeared first on Sales & Marketing Management.

Branding

SalesFuel

AUGUST 16, 2024

Brand trust is what motivates consumers over the line between interest and a purchase. The Best Media are the Ones that Optimize Brand Trust Brand Trust 101 What is it? According to an article from Sprout Social , brand trust is, “how much consumers perceive they can rely on your brand to fulfill its promises.”

Branding

SalesFuel

MAY 1, 2024

Sharing sales content is an effective way to establish credibility and provide value. When you choose to pass along content can matter just as much as what you share. What Is Sales Content? Sales content highlights what makes your solution the best choice for buyers. This is when educational sales content is vital.

Branding

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Instructional Videos.

Branding

SalesFuel

JULY 12, 2024

Here’s how to use custom content marketing to get your clients ahead this summer. How to Help Clients Create Custom Content Marketing for the Summer Consumers are Ready to Buy This summer has been a hot one in the U.S. They still think that custom content marketing viewership is down in the summer. It only declines by 3%.

Branding

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales. When consumers take the time to visit a website, they expect content that will fulfill their needs. What Content Do They Want?

Branding

SalesFuel

MARCH 18, 2024

It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them. How Breakthrough Content Marketing Programs Drive Higher SMB Profits Repurposing These content marketing approaches for your SMB client aren’t going to require a lot of extra work.

Branding

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Create Good Content. Start with the Basics.

Branding

Sales and Marketing Management

SEPTEMBER 23, 2018

Author: Warren Fowler Content creation is not only one of the most effective digital marketing strategies, but also one of the most demanding. In the abundance of blog writers, photographers, and video production specialists, it’s not easy to keep coming up with fresh and compelling marketing content. Content Repurposing Benefits.

Bears

Sales and Marketing Management

JANUARY 18, 2021

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. With personalized video content, sales and marketing teams can grab prospects’ attention and make lead generation more successful. Brands Will Create TikTok-eque Videos.

2020

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. Even if your customer base includes other businesses, you should make sure to provide them with high-quality content. Offer Content Which Is Product-Agnostic. Build Trust.

Industry

Sales and Marketing Management

FEBRUARY 16, 2018

It is no wonder that some have been branded names such as “tweeting firms.”. Every digital platform, be it a website, blog or social media page, needs content. This means that businesses have to embark on digital content writing to create marketing material. All these are objectives and goals that may guide your content.

Branding

Sales and Marketing Management

NOVEMBER 30, 2022

Social media for business use is not just about building brand awareness and increasing sales. You also want to create pieces of content that will draw other brands to you and support your SEO efforts. The post Understanding Social Media SEO To Grow Your B2B Business appeared first on Sales & Marketing Management.

Branding

Sales and Marketing Management

FEBRUARY 24, 2021

38% of people will stop engaging with a website if the content/layout is unattractive. Have a Content Marketing Strategy. Content marketing generates more than 3x the leads as advertising and costs 62% less. A robust content marketing plan can build brand awareness, trust, and an authentic relationship with your core audience.

Branding

Sales and Marketing Management

JULY 12, 2018

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Often, all it takes is trying something different from the norm to make a brand stand out. Content Marketing. Marketing is a strategy that makes or breaks a business.

Branding

Sales and Marketing Management

NOVEMBER 17, 2017

Too many business leaders make a similar mistake by neglecting the alignment between the external message of their brand and the internal office culture. In the sales world, brand alignment requires a smooth, consistent set of interactions among your internal team, as well as between your company and your customers. Speak Your Truth.

Branding

SalesFuel

JULY 15, 2024

It includes low viewability for ads and a lack of platform-side content moderation. You need to be able to assure your client that their ads will be placed among quality content. The quality of the content surrounding your client’s ads is what determines consumer viewership.

Campaign

10,000 Birds

SEPTEMBER 12, 2016

Part of the prize was a brand new pair of Zeiss Conquests, which I was more than happy to try out this weekend. You can also choose just how much information you are willing to share. And, much to my delight, I won ! It’s pretty good glass though it did seem weird to be wearing Zeiss around my neck with my Swarovski hat on my head.

Kazakhstan

Sales and Marketing Management

NOVEMBER 9, 2017

Those things can be helpful in getting people to your booth, but once they’re there, you’ve got a prime content marketing opportunity that many organizations totally miss. That ROI is less than glamorous, but here are five pieces of advice to make content the real headliner at your next tradeshow, for a rock-star performance.

Cleveland

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding

Sales and Marketing Management

MAY 8, 2019

People can watch your content anytime from anywhere, interacting with it and each other. Just think of all that valuable content your audience could reference – and you could market – year-round. It’s good peace of mind for in-person attendees knowing that they’ll have access to all the content later.

Branding

Sales and Marketing Management

APRIL 29, 2025

You need to be the brand buyers turn to first, before they even consider alternatives. Its time to stop obsessing over rankings and start building industry-defining content. The post How to Build a Brand Thats Impossible for Humans and AI to Ignore appeared first on Sales & Marketing Management.

Branding

SalesFuel

AUGUST 12, 2024

What Types of Social Content to Post Knowing which social platforms your client’s target audience are most active on is only the beginning. 46% of consumers are less likely to buy from brands that post AI-generated content. 46% of consumers are less likely to buy from brands that post AI-generated content.

Branding

Sales and Marketing Management

JULY 2, 2018

Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.

Agenda