SalesFuel

JUNE 9, 2025

Buying Attention with a Creative Strategy in Advertising With so many digital formats competing for our attention, researchers studied how well the concept of buying a person’s attention is working. As they take in content, they’re using their working memory. Think of this aspect as branding. Getting to 2.5

Branding

SalesFuel

JULY 7, 2025

A LinkedIn survey of decision-makers evaluates the importance of B2B content creation. Why B2B Content Matters Some business purchases involve significant investment. It’s no surprise that business leaders review multiple forms of content during a purchase process that can last months and require the approval of multiple employees.

Industry

SalesFuel

MAY 12, 2025

Social media provides an effective way for brands to communicate with consumers and build loyalty. During an earnings call , Fernandez said Unilever will emphasize variety of creators, volume, virality and velocity of content. In doing so, the companys brand managers will have a machine of demand creation. But social media was.

Branding

SalesFuel

JULY 11, 2025

And there is an ever-growing amount of content vying for their time and attention. Marketers that want to connect with their target audience must use consumer insight research to gain a competitive edge. With enough touch points, marketers hope that consumers will remember the brand or promotional offer and make a purchase.

Research

SalesFuel

APRIL 30, 2025

And the research backs up this sentiment. According to HubSpots research, the cost of acquiring a new customer is five times more than retaining one. Plus, satisfied customers often become brand advocates, bringing in new leads through referrals without much, if any, cost. But in time, sellers see that the effort pays off.

Research

SalesFuel

JULY 2, 2025

Establish brand awareness A consistent, well-designed signature, possibly including your logo, can serve as a marketing asset and build recognition. Share resources Signatures often include links, which can drive recipients to your business website, social media profiles, blog, and other content. What should you include?

Branding

SalesFuel

JULY 15, 2025

Latest study across 1,350+ audiences reveals changes in AI adoption, healthcare and economic concerns Now in its 16th year, SalesFuel® has launched AudienceSCAN® 2025 – industry-leading market research that uncovers How America Thinks, Shops and Decides. The responses from more than 20,000 U.S. Energy Drink Trends: 37.5%

Medical

SalesFuel

JUNE 20, 2025

Researchers wanted to know about the influence that TV and the best TV advertisements have on consumers. The researchers focused on health care services, legal services, auto dealers and restaurants, among others. This behavior holds true both for linear TV and for content that is pushed out to websites and apps.

Medical

SalesFuel

SEPTEMBER 20, 2024

That spells big opportunity for branding on social media. But your client needs to make sure their ads are placed near safe and relevant content. Branding on Social Media 101 Social’s Impact Not only are most consumers active on at least one social platform, they spend a lot of time on it/them.

Branding

SalesFuel

SEPTEMBER 25, 2024

In a crowded market, sellers who’ve developed strong personal branding will stand out. Creating and maintaining a personal brand can help boost your professional image and raise awareness. What is Personal Branding? According to HubSpot’s Jay Fuchs , personal branding is basically your online persona.

Branding

SalesFuel

AUGUST 16, 2024

Brand trust is what motivates consumers over the line between interest and a purchase. The Best Media are the Ones that Optimize Brand Trust Brand Trust 101 What is it? According to an article from Sprout Social , brand trust is, “how much consumers perceive they can rely on your brand to fulfill its promises.”

Branding

SalesFuel

MAY 1, 2024

Sharing sales content is an effective way to establish credibility and provide value. When you choose to pass along content can matter just as much as what you share. What Is Sales Content? Sales content highlights what makes your solution the best choice for buyers. This is when educational sales content is vital.

Branding

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Whitepapers. Instructional Videos.

Branding

SalesFuel

JULY 12, 2024

Here’s how to use custom content marketing to get your clients ahead this summer. How to Help Clients Create Custom Content Marketing for the Summer Consumers are Ready to Buy This summer has been a hot one in the U.S. They still think that custom content marketing viewership is down in the summer. It only declines by 3%.

Branding

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales. When consumers take the time to visit a website, they expect content that will fulfill their needs. What Content Do They Want?

Branding

SalesFuel

MARCH 18, 2024

It may be time to reexamine their content marketing approach. Here are some breakthrough content marketing programs to go over with them. How Breakthrough Content Marketing Programs Drive Higher SMB Profits Repurposing These content marketing approaches for your SMB client aren’t going to require a lot of extra work.

Branding

Sales and Marketing Management

FEBRUARY 16, 2018

It is no wonder that some have been branded names such as “tweeting firms.”. Every digital platform, be it a website, blog or social media page, needs content. This means that businesses have to embark on digital content writing to create marketing material. All these are objectives and goals that may guide your content.

Branding

Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Do plenty of research and learn from the mistakes of competitors in your niche. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Create Good Content. Personalization.

Branding

Sales and Marketing Management

SEPTEMBER 23, 2018

Author: Warren Fowler Content creation is not only one of the most effective digital marketing strategies, but also one of the most demanding. In the abundance of blog writers, photographers, and video production specialists, it’s not easy to keep coming up with fresh and compelling marketing content. Content Repurposing Benefits.

Bears

10,000 Birds

SEPTEMBER 12, 2016

I don’t want some researcher a hundred years from now wondering if my single-observer White-winged Dove in Queens was real so I had to add a photo. Part of the prize was a brand new pair of Zeiss Conquests, which I was more than happy to try out this weekend. And once I saw my number of photos go up I had to add some more.

Kazakhstan

Sales and Marketing Management

FEBRUARY 24, 2021

38% of people will stop engaging with a website if the content/layout is unattractive. Have a Content Marketing Strategy. Content marketing generates more than 3x the leads as advertising and costs 62% less. A robust content marketing plan can build brand awareness, trust, and an authentic relationship with your core audience.

Branding

SalesFuel

JULY 15, 2024

It includes low viewability for ads and a lack of platform-side content moderation. You need to be able to assure your client that their ads will be placed among quality content. The quality of the content surrounding your client’s ads is what determines consumer viewership.

Campaign

SalesFuel

SEPTEMBER 4, 2024

If your client’s brand takes advantage of a trend, the video could end up in front of more people. Taking advantage of video trends can also make your client’s brand more relatable and humanized. Consumers like seeing humanity behind brands , and digital video advertising can help a lot with that.

Branding

SalesFuel

AUGUST 12, 2024

What Types of Social Content to Post Knowing which social platforms your client’s target audience are most active on is only the beginning. 46% of consumers are less likely to buy from brands that post AI-generated content. 46% of consumers are less likely to buy from brands that post AI-generated content.

Branding

Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Digital content should meet the needs of these informed buyers.

Research

SalesFuel

SEPTEMBER 12, 2024

Buyers are seeking brand strength and expertise in the sellers they choose to interact with. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years. Often, this means going with a known brand. hours of CTV content a day.”

Branding

SalesFuel

SEPTEMBER 9, 2024

According to a previous SalesFuel blog , based on data from Adobe Express, you can drive website traffic by: Featuring Photos: Not only do photos offer your client more SEO opportunities, they make websites look more inviting Offering Quality Content: When content answers consumers' questions, it helps improve SEO and drive sales.

Campaign

SalesFuel

JULY 18, 2024

SalesFuel® , a pioneer in sales intelligence and marketing research, is thrilled to announce the launch of its new podcast, "Sell Smarter®." Using Video to Boost Social Selling: Discover techniques for utilizing video content to enhance your social selling efforts.

Emotional

10,000 Birds

AUGUST 4, 2015

Barker, and Carroll Henderson is a well-researched, copiously illustrated, engaging study of bird feeding practices, personalities, inventions marketing, and companies that developed in the United States from the late 19th century to the present day, with a little bit of Canada, Europe, and South America thrown in. Baicich, Margaret A.

America

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Here are a few trending ways brands are using social media to forward their business. Use influencers for branded content. Create interesting content. Consider paid social media marketing.

Branding

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

Collecting

SalesFuel

MARCH 4, 2024

And your client should utilize digital marketing content to help drive sales for their own brand. How Clients Can Use Digital Marketing Content to Drive Sales The Best Content for Driving Sales According to 5WPR, the top forms of digital marketing content for driving sales are word-of-mouth and customer reviews and testimonials.

Branding

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. The production quality of the virtual event are greatly enhanced and content can be dynamically mixed to make it more engaging.”. Face to Face? Jen Smith is vice president of marketing at MarketingProfs.

Los Angeles

SalesFuel

MAY 13, 2024

Furthermore, research must proceed any attempt to provide a meaningful solution. Ideally, each segment of content reflects your brand and your solution narrative. SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Remember, prescription without diagnosis is malpractice.

Emotional

Sales and Marketing Management

DECEMBER 26, 2019

According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date? It’s not enough to add any old content to your site and hope for the best. Do you have a strong brand message?

Branding

SalesFuel

MARCH 28, 2024

It’s the first in a series of interactions with your brand and the destination matters greatly. AI-enable emails quickly and easily generate improved content. You can overcome writer’s block and create compelling content for maximum authority. Where is Your Email Sending Your Customer? since December 2022.

Campaign

SalesFuel

AUGUST 2, 2024

Sponsored content: 6.1% According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. Photo by: Mimi Thian SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

2018