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Sales content is about convincing people that you’re the best brand to work with,” he explains. Your goals are to “increase brand visibility but also to establish yourself as a reliable and trusted resource,” she writes. It can involve evidence ranging from data and case studies to testimonials and accolades.
But even with these advanced solutions, we’re forgetting one key aspect of sales: the human connection. But what can be done to bring human connection back into your process without swapping your short sales cycle for a longer one? Who will review videos to ensure quality control and brand representation?
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