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Free Ebook: Credibility at Work for Effective Leadership

SalesFuel

Lee Smith , sponsored by the SalesCred AI-powered executive branding platform, reveals key findings on how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust. Download this free ebook now! Corporate leaders must also cultivate credibility internally.

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Video: The Future of Sales and Marketing

Sales and Marketing Management

For example, video streaming subscriptions hit over 769 million in Q3 2020, up from around 552 million a year earlier, and TikTok surpassed 2 billion downloads in 2020. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” While this helps your show catch some additional downloads, it also creates an opportunity to begin A/B testing top website pages with and without an audio component. We encourage people to look beyond downloads.

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4 Reasons Why the PDF Is Bad for Business

Sales and Marketing Management

B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. Remember downloading a menu PDF? Think about the cumbersome experience of downloading a PDF compared to the simplicity of clicking through to a hosted form, or texting “I Agree” to a contract. Terrible UX.

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PROJECT: Pet Slim Down (giveaway)

4 The Love Of Animals

Target and Purina have joined forces to create this awesome program which includes downloadable tools, and even a $1 coupon for any Purina ONE brand product. Project: Pet Slim Down is a free online program designed to help your pet lose weight. Luckily, there is an easy and FUN solution!

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Downloadable swag like customized Zoom background or freebies like an ebook is easy and even obvious. Some events are supplementing the production of their virtual events by incorporating analog add-ons. And some speakers are flipping the script on in-studio, slickly produced events by introducing analog components to their speeches.

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“petcentric” mobile application

4 The Love Of Animals

Developed by Phonevalley, a leading mobile marketing agency, “petcentric” can be downloaded for free by BlackBerry, iPhone, iPod Touch, and iPad users. The new version of the acclaimed ‘petcentric’ application consistently extends Purina’s reach to BlackBerry users and will increase the affinity with the Purina brand and products.”.

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