Sales and Marketing Management

NOVEMBER 28, 2019

B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. Remember downloading a menu PDF? Think about the cumbersome experience of downloading a PDF compared to the simplicity of clicking through to a hosted form, or texting “I Agree” to a contract. Terrible UX.

Branding 54

Branding Experience Experiments Research 54

Sales and Marketing Management

APRIL 18, 2018

In your SLA, concentrate on describing three types of leads: The first are the go-nowhere leads, like the high schooler who downloads your company’s PDF for a project. SQLs are bottom-of-the-funnel leads, like those who downloaded a case study or looked at a pricing page within the last 24 hours. They’re golden — poised to buy.

Wounded 78

Wounded Campaign Branding Experiments 78

Sales and Marketing Management

FEBRUARY 10, 2020

You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Make sure to download the conference app ahead of time and use it to fine-tune your game plan. As a result, it's best suited for high-level directors, managers, and the like.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

JUNE 20, 2019

In the 24 years since, reviews and feedback have permeated every meaningful purchase we make, from the products we buy, the experiences we select (restaurants, hotels, even Uber rides) and the apps we download. Buyers have come to rely on reviews and feedback, seeking reviews in 95% of their substantive purchases.

2020 71

2020 Experience Experiments 2015 71

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption.

2016 61

2016 Branding Adoptable Research 61

Sales and Marketing Management

SEPTEMBER 18, 2019

Agencia uses whitepapers, webinars, blog posts, social media discussions and other online means to build its brand by providing useful information. Content, she says, is a tool to get permission to have a conversation with a prospect. Leads garnered through this manner progress slower, White says, but they tend to be of higher value.

Game 66

Game Litter Lifestyle Branding 66

10,000 Birds

JANUARY 27, 2022

Most of such bird tours are branded “Borneo”, without ever mentioning the name of the country in the name of the tour. There is a bit of further irony in it: the best birding in Asia is not even on the Asian mainland!

Malaysia 262

Malaysia Singapore Asia 2020 262

Sales and Marketing Management

NOVEMBER 23, 2020

Downloading an eBook. Brands can also see which emails didn’t do so well and determine why that is to prevent the same issue in the future. . Some of the common goals for newsletters include: Promoting a new service or product. Boosting the number of sales. Driving traffic toward a landing page. Increasing presence on social media.

Campaign 152

Campaign Branding Rights 152