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4 Reasons Why the PDF Is Bad for Business

Sales and Marketing Management

B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. However, with poor user experience (UX), version control and data-storage capabilities, PDFs are bad for businesses. Remember downloading a menu PDF? How many times have you accidentally sent an old version of a file?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Hope to see you there!

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Trust and the Rise of the Transparent Seller

Sales and Marketing Management

Beginning with Amazon’s launch in 1995, the idea of providing consumers everything they need to predict what their experience will be using a purchased product birthed the concept of product reviews. Buyers want frictionless purchases where they can easily predict their experience. When every review is a perfect 5.0,

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Downloadable swag like customized Zoom background or freebies like an ebook is easy and even obvious. Some events are supplementing the production of their virtual events by incorporating analog add-ons. And some speakers are flipping the script on in-studio, slickly produced events by introducing analog components to their speeches.

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“petcentric” mobile application

4 The Love Of Animals

Developed by Phonevalley, a leading mobile marketing agency, “petcentric” can be downloaded for free by BlackBerry, iPhone, iPod Touch, and iPad users. The new version of the acclaimed ‘petcentric’ application consistently extends Purina’s reach to BlackBerry users and will increase the affinity with the Purina brand and products.”.

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How to Finally Align Sales and Marketing to Nab Great Leads

Sales and Marketing Management

In your SLA, concentrate on describing three types of leads: The first are the go-nowhere leads, like the high schooler who downloads your company’s PDF for a project. SQLs are bottom-of-the-funnel leads, like those who downloaded a case study or looked at a pricing page within the last 24 hours. They’re golden — poised to buy.

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