SalesFuel

MARCH 15, 2024

Lee Smith , sponsored by the SalesCred AI-powered executive branding platform, reveals key findings on how the things said (and left unsaid) by CEOs, sales managers, IT and HR hinder their ability to sell their ideas and build trust. Download this free ebook now! Corporate leaders must also cultivate credibility internally.

Branding 52

Branding America Research 52

Sales and Marketing Management

NOVEMBER 28, 2019

B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. Remember downloading a menu PDF? Think about the cumbersome experience of downloading a PDF compared to the simplicity of clicking through to a hosted form, or texting “I Agree” to a contract. Terrible UX.

Branding 71

Branding Experiments Experience Research 71

Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Downloadable swag like customized Zoom background or freebies like an ebook is easy and even obvious. No longer are virtual events lesser-than: In many cases they’re actually more: More compelling.

Los Angeles 143

Los Angeles 2020 Belgium Research 143

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption.

2016 61

2016 Branding Adoptable Research 61

Sales and Marketing Management

SEPTEMBER 18, 2019

Agencia uses whitepapers, webinars, blog posts, social media discussions and other online means to build its brand by providing useful information. Content, she says, is a tool to get permission to have a conversation with a prospect. Leads garnered through this manner progress slower, White says, but they tend to be of higher value.

Game 66

Game Litter Lifestyle Branding 66

10,000 Birds

JANUARY 27, 2022

Most of such bird tours are branded “Borneo”, without ever mentioning the name of the country in the name of the tour. With some updates based on subsequent research, “Birds of Malaysia” taxonomically follows the “HBW and BirdLife International Illustrated Checklist of the Birds of the World”.

Malaysia 237

Malaysia Singapore Asia 2020 237