Branding Download Rights 
Sales and Marketing Management
DECEMBER 6, 2019
Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” While this helps your show catch some additional downloads, it also creates an opportunity to begin A/B testing top website pages with and without an audio component. We encourage people to look beyond downloads.
Sales and Marketing Management
NOVEMBER 28, 2019
B2B and B2C businesses often use PDFs to display menus on a site or to provide downloadable content to leads. Remember downloading a menu PDF? Think about the cumbersome experience of downloading a PDF compared to the simplicity of clicking through to a hosted form, or texting “I Agree” to a contract. Terrible UX.
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4 The Love Of Animals
JUNE 27, 2013
Target and Purina have joined forces to create this awesome program which includes downloadable tools, and even a $1 coupon for any Purina ONE brand product. Great benefits, right? Project: Pet Slim Down is a free online program designed to help your pet lose weight. Luckily, there is an easy and FUN solution! 56% Happier pet.
Sales and Marketing Management
JUNE 20, 2019
In the 24 years since, reviews and feedback have permeated every meaningful purchase we make, from the products we buy, the experiences we select (restaurants, hotels, even Uber rides) and the apps we download. In conversations with sellers, most tell me that leading with honesty and authenticity feels like the right thing to do.
Sales and Marketing Management
FEBRUARY 10, 2020
You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Make sure to download the conference app ahead of time and use it to fine-tune your game plan. Leave enough time between sessions to avoid being late — the lines can get pretty long.
Sales and Marketing Management
JUNE 16, 2017
The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption.
Sales and Marketing Management
SEPTEMBER 18, 2019
Staying in front of them with the right mix of information and sales messages is essential. Agencia uses whitepapers, webinars, blog posts, social media discussions and other online means to build its brand by providing useful information. Too often, you hear, ‘They’re not right.’ B2B buyers are online. Based on what?”.
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