Sales and Marketing Management

DECEMBER 1, 2017

And failed tests aren’t efforts to be circumvented but embraced, as they ultimately enable curiosity, development, and growth by allowing a company to take risks, drive deeper thinking, and outmaneuver the competition. Why a Company Culture Built Around Tested Failure Succeeds. How to Develop a Culture of Tested Failure.

Branding 74

Branding Collecting Experience Experiments 74

Sales and Marketing Management

JULY 20, 2020

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77

2020 Branding 2019 Experience 77

10,000 Birds

JUNE 6, 2014

The photograph in local papers did not show the brand of poison, but the colors on the package were like those of D-Con. There are no tests to diagnose it, either. Consumer education is the only remedy. In April 2014, a 4-year-old boy in the Bronx, New York, died after eating rat poison. Read that again: it has no antidote.

Rats 261

Rats Rodents Pets 2014 261

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Stories get a revival.

Emotional 90

Emotional Rats Morals Research 90