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Are You Unlocking the Full Potential of Customer Education?

SalesFuel

Customer education should never be an afterthought for sellers. But awareness of continuous education is not as high. Why is customer education important? Customer education can make or break the trust you've worked so hard to build,” explains Renae Gregoire for Forbes. What is customer education?

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How Are Your Accounts Measuring Social Media Success?

SalesFuel

Social media provides an effective way for brands to communicate with consumers and build loyalty. In doing so, the companys brand managers will have a machine of demand creation. Mnemonics and Social Media Marketing If Mr. Fernandez initiative works, his brand managers will be measuring social media success.

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Top 20 Pre-Employment Assessment Tools for Better Evaluation

SalesFuel

A good tool should also make the candidate experience better, not confusing or frustrating. Branding, analytics, and anti-cheating measures are included, and it's compatible with all the major HR platforms. Cognitive assessments, behavioral data, and realistic job previews—that's the winning combination for effective platforms.

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Psychographics Over Demographics: SalesFuel’s AudienceSCAN® 2025 Reveals New Insights Into America’s Consumer Market Trends

SalesFuel

Psychographic insights – like social attitudes, content preferences, and the customer experience – are what really drive purchase intent today. Lee Smith reflects on the advantage AudienceSCAN brings in today’s marketplace: “In a digital-first world, using traditional demographics is an outdated and ineffective strategy.

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.