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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. You’re providing education and guidance, as these issues may only now be coming to light. This is when educational sales content is vital. Focus on unique extras and personal experiences.

Branding 113
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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.

Research 132
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4 Keys to Gaining the Most Value From Your CRM Program

Sales and Marketing Management

Author: John Wells Brands have finite resources and budgets but an infinite appetite for growth. While companies have traditionally considered CRM programs as sales tools , the CRM program and the customer experience today is one and the same. Understand the entire customer experience. That’s a mistake.

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Mobile Tours Can Replace Flagging Trade Shows

Sales and Marketing Management

This gold standard of education brought awareness to potential clients and gave brands a platform to flaunt their latest products. Attendance has plummeted at shows that once were industry staples for luxury brands, oil and gas companies, and more. If attendees were lucky, a little fun was mixed in for good measure.

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Why Third-Party Reviews Should Be Part of Your Go-To-Market Strategy

Sales and Marketing Management

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. And with nearly all purchase decisions beginning online, positive brand recognition is a linchpin to success. Good branding and presence demonstrate that a business is reliable.