How to Adapt to the Well-Educated Modern Buyer
Sales and Marketing Management
FEBRUARY 11, 2019
Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Reaching More Educated Buyers.
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