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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Reaching More Educated Buyers.

Research 132
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Use Personal Branding In Sales to Boost Business

SalesFuel

In a crowded market, sellers who’ve developed strong personal branding will stand out. Creating and maintaining a personal brand can help boost your professional image and raise awareness. What is Personal Branding? According to HubSpot’s Jay Fuchs , personal branding is basically your online persona.

Branding 104
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The Best Sales Content To Share At Each Stage Of The Buyer’s Journey

SalesFuel

Sales content is about convincing people that you’re the best brand to work with,” he explains. You’re providing education and guidance, as these issues may only now be coming to light. This is when educational sales content is vital. It can involve evidence ranging from data and case studies to testimonials and accolades.

Branding 114
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. Companies use webinars to educate prospects, showcase their expertise and get leads.

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New Consumer Behavior Requires Updated Social Media Tactics

SalesFuel

Search Engine Journal says that the types of brand content that consumers find the most entertaining are: “Edutainment” (posts that educate consumers about a product or service in a way that’s fun): 65.5% 46% of consumers are less likely to buy from brands that post AI-generated content.

Branding 106
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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.

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The Power of Pets Initiative

4 The Love Of Animals

Mars Petcare is collaborating with the YMCA in 5 cities to start, to bring pet-friendly health and physical activity education and programming to communities. Exercise is a vital component of a healthy lifestyle, and research suggests that owning a pet helps increase levels of physical activity. New York City; Nashville, Tenn.;

Pets 100