Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.

Experiments 88

Experiments Experience Emotional Branding 88

SalesFuel

MARCH 21, 2024

The minute you step foot into a market with your activated cell phone you are fair game. Customer Segmentation Informs Your Actions Keep in mind that emotions are the main language to communicate with customers and understand their needs and expectations. Plus, they are more likely to engage with a brand to share information.

Experiments 115

Experiments Experience Rights Broker 115

SalesFuel

OCTOBER 2, 2024

Here’s how to make a holiday email game plan you can put into action immediately. Countdown Timers While brands focus on email marketing ideas that make consumers feel good, don’t forget fear is also a good motivator. FOMO (fear of missing out) is a very real and driving emotion, especially around holiday gifts and other purchases.

Emotional 76

Emotional Game Branding Research 76

SalesFuel

JANUARY 30, 2025

Personality traits employers look for, such as adaptability and emotional intelligence, are often the foundation of job satisfaction and retention. Emotional Intelligence Emotional intelligence (EQ) refers to understanding and managing ones emotions while empathizing with others. Collaboration isn't just nice to have.

Emotional 59

Emotional Industry Experience Experiments 59

Sales and Marketing Management

SEPTEMBER 1, 2017

Do you use clothing to brand yourself? One of my craziest and most unique creations was the design of a video game for salespeople. My designer delighted me by making this three-level game customizable. Games and apps are fairly easy to produce now and pricing varies. This isn’t just about logos. Hoodies, hats or caps?

Pro-Test 54

Pro-Test Bulgaria Game New Zealand 54

SalesFuel

NOVEMBER 3, 2024

By transitioning from a franchise to a brand license company and focusing on younger optometrists, TSO has managed to stay relevant in a competitive industry. Like everything is secondary to mindset and the inner game you play to achieve success. Mindset rules everything. Business doesn't stay static.

Texas 104

Texas Kansas 2001 Industry 104

SalesFuel

JANUARY 20, 2025

Key Applications of AI in Advertising Whether it's spotting hidden ad space or treating each customer like royalty, AI is turbocharging the ad game. Brands are being reinvigorated by amplifying their ad efforts with AI, achieving a triple threat of razor-focused, blazingly fast, and seriously effective campaigns.

Campaign 52

Campaign Pro-Test Branding Industry 52