Remove Branding Remove Emotional Remove Groups
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Immersive experiences are one of the most effective ways to foster the all-important emotional connection with customers.

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. Become the brand customers or clients can’t live without. However, most haven’t done what it takes to be a world-class customer service organization. .

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Align Your Sales and Marketing Teams in 5 Easy Steps

Sales and Marketing Management

Because of this, collaboration between the two groups should be a top priority. Marketers, for instance, can show salespeople how to frame the emotional value of what they’re selling, and sales team members can fill in marketers on common customer concerns and misconceptions. Get the sales team’s brutally honest feedback.

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What Sales Leaders Can Learn From Franchise Business Owners

Sales and Marketing Management

My presentations for these groups are almost identical. We’re driven – and held back – by our emotions. To succeed in this profession, you need to manage your thoughts and emotions. Your company, your MLM brand or your licensor probably has identified the tactics that work best. Clear Your Head. We humans are different.

Emotional 102
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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

As Loreal Chief Marketing Officer Hugh Pile put it recently during a panel session of the British advertising group ISBA, “There’s a lot of discussion of left-brain logical skills, about science and analytics, and we need that stuff because of the marketing technologies that are available to use in programmatic and analytics.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Seek third-party sources of information, leverage your internal data, and work to create a comprehensive view of a single group. What does the data say your company can you do for these customers that you cannot do for other groups? Target your selected customer group with your new data. Perform a pilot test.

Groups 87
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Employers Engage Recovery Coaches to Achieve Workforce Sobriety

Sales and Marketing Management

Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation. Recent increases in overdose rates strongly suggest these numbers underestimate the damaging emotional costs related to Covid-19.

Suffering 127