Sales and Marketing Management

NOVEMBER 8, 2017

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Use Analytics to Improve the Team. Measure the experience and implement changes.

Groups 87

Groups Industry Experiments Experience 87

Sales and Marketing Management

MARCH 2, 2018

If you provide your sales team with national trends when it asks for region-specific information, for example, you could hamper the unit’s ability to succeed, dampen morale, and increase the likelihood that team members will leave for a company that listens. Use Analytics to Improve the Team. Measure the experience and implement changes.

Groups 72

Groups Industry Experiments Experience 72

Sales and Marketing Management

JUNE 1, 2018

Marketing is about telling a story, whether it’s a product story or a brand story, and the better story you tell, the better chance you have at achieving your marketing goals,” Bivas added. Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. —?including

Emotional 90

Emotional Rats Morals 2014 90