Remove Branding Remove Emotional Remove Psychology
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What Sales Leaders Can Learn From Franchise Business Owners

Sales and Marketing Management

They operate with perfect efficiency and no psychological distractions. We’re driven – and held back – by our emotions. To succeed in this profession, you need to manage your thoughts and emotions. Your company, your MLM brand or your licensor probably has identified the tactics that work best. We humans are different.

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Employers Engage Recovery Coaches to Achieve Workforce Sobriety

Sales and Marketing Management

Since COVID, employees are manifesting a wide variety of psychological problems, including a large increase in substance misuse and other addictive behaviors. Such behaviors escalate an employer’s risks and costs due to the effects on an employee’s health, performance and the business’s brand reputation.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. The moment your visitors enter your email list set your autoresponder to deliver an automatic “Welcome” email that will introduce your brand to the user, offering insights into your brand culture, mission, goals.

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What’s the Best Approach for Upselling Customers to New Solutions?

Sales and Marketing Management

But as we soon discovered, there were still gaps in the research—other key moments and questions whose buyer psychology profiles needed to be better understood. That’s why we put it to the test in brand new research, covered below. One of those questions was this: How do you sell more to an existing customer?

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Do you use clothing to brand yourself? Another project was to get an American Psychological Association (APA) researcher to pull all the studies on two topics: decision making and emotions. If you’re engaged in a product launch and need some imagery to match your company colors, spend some time here. This isn’t just about logos.