Sales and Marketing Management

OCTOBER 5, 2020

This unique type of marketing is entirely based on strong, mutually-beneficial relationships between brands and influencers – and nurturing those connections for their continued success. Why is the brand-influencer relationship so important in 2020? Brand-influencer relationships are more important than ever.

Branding 77

Branding Emotional Campaign Unwanted 77

Sales and Marketing Management

JUNE 12, 2017

Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”. I’ll toast to that!

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. First of all, before you can put your email autoresponder software and strategy in action, you’ll need to develop a strategy that’ll help you turn cold website visitors into email subscribers. The rest will follow!

Phoenix 94

Phoenix Branding Psychology Emotional 94

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

MARCH 8, 2018

That’s why we put it to the test in brand new research, covered below. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. Relationship Reinforcement and Emotion – This message uses emotional language to emphasize the idea that the company and vendor are partners.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Emotional 90

Emotional Rats Morals 2014 90

SalesFuel

NOVEMBER 7, 2024

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Here’s why: Higher engagement and a deeper emotional connection. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video?

Branding 59

Branding Emotional Bears Research 59