TEST Branding Emotional Software 
Sales and Marketing Management
FEBRUARY 12, 2018
Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.
Sales and Marketing Management
MARCH 8, 2018
That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. Researching the “Why Evolve” Moment.
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Sales and Marketing Management
JUNE 1, 2018
“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.
SalesFuel
FEBRUARY 26, 2025
Why Market Research is Vital for Business Success There's no shortcut to building a business that stands the test of time. Meltwater Radarly Meltwater Radarly helps businesses keep track of whats being said about their brand online. Testing a tool firsthand is one of the best ways to ensure its the right fit for your business needs.
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