Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.

Emotional 72

Emotional Branding Lifestyle Campaign 72

Sales and Marketing Management

MARCH 8, 2018

That’s why we put it to the test in brand new research, covered below. At the outset, participants were randomly assigned to a range of different test conditions. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. Researching the “Why Evolve” Moment.

Psychology 63

Psychology Emotional Research Experience 63

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Emotional 90

Emotional Rats Morals Research 90