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Are You Embracing Sufficient Creativity in Advertising?

SalesFuel

That strategy makes sense. Marketers, even if they helped develop the brief, let their personal emotions come into play. New Ways to Measure Creativity While there's disagreement on how to measure creativity in advertising, Branding Strategy Insider encourages marketers to stay focused on the end goal.

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Why B2B Brand Strategy Matters More Than Ever

SalesFuel

Are your B2B accounts diluting their brand messaging with too many mediocre ads? They have a powerful message for B2B brand strategy that goes way beyond emphasizing the brand logo. The Impact of Branding on Large Buying Teams In a recent post, we discussed the key motivators that come into play in the B2B buying process.

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How Creative Strategy in Advertising Rules the Short-Attention Economy

SalesFuel

The VCCP Media group worked with marketing professor Dr. Karen Nelson-Field to understand how creative strategy in advertising breaks through the short-attention economy. And they might remember the brand, but their primary focus is more about driving or parking the vehicle, etc. Think of this aspect as branding.

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What Should Sellers Know About Sales Urgency?

SalesFuel

Discuss their Pain Points to Push Beyond a Strategy of Hope Simply hoping your customer finds motivation will not work. Appeal to Your Customers Key Emotions Your B2B customers justify their buying decisions with logic. Conversely, though they may justify a purchase with logic, they buy based on emotion.

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Key Benefits of Talent Assessment for Modern Workplaces

SalesFuel

Simplifies Soft Skill Evaluation Soft skills, such as communication, adaptability, and emotional intelligence, are crucial but difficult to measure. Builds a Robust Talent Management Strategy for Growth and Development With assessment data in hand, companies can build smarter career paths. Hire Smarter. Grow Faster.

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Top 20 Pre-Employment Assessment Tools for Better Evaluation

SalesFuel

These assessment tools measure everything: Personality traits Communication style Motivators Problem-solving Mindset Soft skills Technical skills Job knowledge Cognitive ability Emotional intelligence Work style and behavior Companies use employee assessment tools to cut down on bad hires and build better teams.

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The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Finally, the study further indicated that less than 5% of organizations actually have any specific strategies for helping their professionals develop and strengthen the relationships required to achieve their goals. . . Share strategies for each customer interaction point. Become the brand customers or clients can’t live without.