Remove Branding Remove Emotional Remove Strategy
article thumbnail

SalesFuel Launches AI-Enhanced "Sell Smarter®" Podcast to Elevate Sales, Marketing and Leadership Skills

SalesFuel

Actionable Insights Backed by the Latest Data Each week, "Sell Smarter®" delivers five sales insights and strategies designed to help listeners excel in mastering advanced sales tactics, innovative marketing strategies and effective leadership skills. "We

Emotional 104
article thumbnail

Video Platforms Are Top Tools for Selling

SalesFuel

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Here’s why: Higher engagement and a deeper emotional connection. Better brand recognition. Your personal brand strategy gives you a distinct advantage over others, so why not highlight it in a video?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

This unique type of marketing is entirely based on strong, mutually-beneficial relationships between brands and influencers – and nurturing those connections for their continued success. Why is the brand-influencer relationship so important in 2020? Brand-influencer relationships are more important than ever.

article thumbnail

Manage Smarter 265 — Developing Your Mindset for Business Success with John Marvin

SalesFuel

By transitioning from a franchise to a brand license company and focusing on younger optometrists, TSO has managed to stay relevant in a competitive industry. The Need for Sales Credibility Effective sales strategies require understanding customer needs before offering solutions. Mindset rules everything.

Texas 104
article thumbnail

5 Ways to Develop a Top-Notch Sales Pitch Presentation

SalesFuel

Start with a solid strategy for specific solutions. The emotional connection of stories is powerful and can differentiate you and your product from your competition. Ideally, each segment of content reflects your brand and your solution narrative. It’s imperative that you listen to your prospect BEFORE you craft a solution.

Emotional 116
article thumbnail

Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Sales and Marketing Management

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. A customer-centric approach based on research, strategy, and insights is the only way to drive marketing campaigns. What is Customer Engagement?

article thumbnail

What is Your Company’s DNA?

Sales and Marketing Management

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.