SalesFuel

NOVEMBER 7, 2024

I’m a long-time fan of video tools for selling. I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Among Tools for Selling, Video Rules According to Google, 70% of B2B buyers and researchers incorporate video content into their decision-making journey.

Branding 59

Branding Emotional Bears Research 59

SalesFuel

JULY 18, 2024

We created the Sell Smarter podcast to empower sales professionals, marketers and business leaders with the tools they need to thrive in today's demanding market," says C. Lee Smith asks industry experts one question about trust building, executive presence, personal branding, and adapting their sales skills to evolving customer demands.

Emotional 104

Emotional Research Campaign Branding 104

Sales and Marketing Management

FEBRUARY 8, 2021

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Brand building focuses on everyone in the entire category who might want to buy tomorrow. “B2B digital marketing has usually been focused on rational, short-term activity.

Branding 77

Branding Emotional Rights 77

Sales and Marketing Management

DECEMBER 30, 2019

It used to be that the interaction between brands and customers happened only when a purchase occurred, while at other times, there was no interaction between businesses and consumers. You can provide a satisfying customer experience that is critical for driving them toward the brand. What is Customer Engagement?

Branding 71

Branding Emotional Campaign Experience 71

Sales and Marketing Management

DECEMBER 19, 2019

What does you brand stand for? Look at the tools you have available to you and use them. Learn to understand emotional intelligence. When you recognize the emotions of your customers, you begin to know what they want from you. You can change your marketing technique, but your brand should always stay the same.

Emotional 71

Emotional Campaign Branding Eggs 71

Sales and Marketing Management

FEBRUARY 12, 2018

Before you can express yourself emotionally through branding, I contend that you must first understand your intellectual and rational side. Just as a person’s identity is composed of a rational side and an emotional side, with DNA driving those pieces, a company is compelled by intellectual and emotional elements.

Emotional 72

Emotional Branding Lifestyle Campaign 72

4 The Love Of Animals

JUNE 27, 2013

Target and Purina have joined forces to create this awesome program which includes downloadable tools, and even a $1 coupon for any Purina ONE brand product. Studies have shown that there are benefits of regular exercise/play for pets, with the most important ones being emotional. Luckily, there is an easy and FUN solution!

Pets 100

Pets Cats Emotional Dogs 100