Sales and Marketing Management

FEBRUARY 8, 2021

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Brand building focuses on everyone in the entire category who might want to buy tomorrow. “B2B digital marketing has usually been focused on rational, short-term activity. Richard Jones, CMO of Cheetah Digital.

Branding 77

Branding Emotional Rights 77

Sales and Marketing Management

JUNE 12, 2017

Data Doesn’t Stir Emotions. Data is important, but it’s content that makes an emotional connection. Marketing leaders must remember that true brand intelligence lives at the intersection of head and heart , where the emotional self meets the analytical self.”. Take the work involved in doing a webinar, for example.

Emotional 87

Emotional Campaign Science Laws 87

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. The moment your visitors enter your email list set your autoresponder to deliver an automatic “Welcome” email that will introduce your brand to the user, offering insights into your brand culture, mission, goals.

Phoenix 94

Phoenix Branding Psychology Emotional 94